Advertisement
Agency Network: 
Published/Aired: 
February 2013
Prime Condoms Print Ad -  Prison

Description

Print advertisement created by TBWA, Argentina for Prime Condoms, within the category: Health.

Caption

Prime. Maximum Security Condoms.

Advertising Agency: TBWA\BUENOS AIRES, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Fernando Serra
Copywriter: Nicolás Centroni
Agency Producer: Sergio Palermo
Illustrator: Marcos Santos
Log in or register to post comments
manamana's picture

clap clap clap
I ve been enjoying and appreciating each situation.
Congrats

manamana
Activity Score 7
talkingisfree's picture

Boom. Now this is a different idea in an overdone brief. Nicely done. Like it a lot.

talkingisfree
Activity Score 2712
Art Director
auliviet's picture

Effective ad with a nice art

auliviet
Activity Score 179
Other
alexander22's picture

Talkingisfree, it's personification. do you think it is a different idea?

alexander22
Activity Score 5
Copywriter
talkingisfree's picture

That is not the idea.
The idea is pointing the condom as a maximum security prison where you cannot escape.
If the personification itself was the idea, it would be the same if they were in prison, in the disco or on the beach.
The personification is just a side thing to make it all fun, likable to watch and alive. You could make the same idea as a photographic photo of a prison shaped as a condom. But it would suck.

talkingisfree
Activity Score 2712
Art Director
alexander22's picture

a prison as a condom do not suck to me.
i think the personification it is a part of the idea, not the way to do it.
perhaps we should think about how they thought, if they thought on the concept and how to develop it or just thought "sperm prisoners"
excuse my english

alexander22
Activity Score 5
Copywriter
bakamono's picture

Makes me think that all sperm is evil and babies will become criminals so we might as well never have kids. Find this ad very negative. Maybe they are advertising prison brand of condoms.

Over thinking?

bakamono
Activity Score 1002

because therefore it is

mageye's picture

No not overthinking at all. It is indeed a very cynical advert

I agree with what you say. First of all I looked at it thought about it and it was fun but the bottom line here is that 'you don't want to unlock all that potential evil on the world do you?'

So there's a good boy wear a conny!

Now let me think of a religion that may really not like this. Well let's not go there. LOL

mageye
Activity Score 2
kleenex's picture

I like the effort...

kleenex
Activity Score 51763
Web Designer/Developer
johnanderson's picture

Nice.

johnanderson
Activity Score 167
Copywriter
Show me the money's picture

Why the inmates are happy? Is it a prison or a carnival? Nope.

Show me the money
Activity Score 356
cvchitale's picture

hahahahahahahahahahahaha.....suiperb

cvchitale
Activity Score 1418
Copywriter
Siddarth Basavaraj's picture

i like effort put in there. Funnily nice. Good work

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

piter2k's picture

Very nice!!!!! it's really cool

piter2k
Activity Score 17
MindDrift's picture

And to think you gave this the golden award, while you gave TedX a Bronze...

MindDrift
Activity Score 1170
Graphic Designer
kcd0226's picture

I definitely think the TedX should've gotten gold. This is a good ad but the Ted ad is much better.

kcd0226
Activity Score 91
Art Director
ankitadv's picture

nice work

ankitadv
Activity Score 818
Orlando Andrade's picture

Funny idea.

Orlando Andrade
Activity Score 124
Copywriter at Bazooka
sanshade's picture

Funny illustration!!

sanshade
Activity Score 4
Planner
Featured Content

Latest Collections

Advertisement