Prison
Description
Print advertisement created by TBWA, Argentina for Prime Condoms, within the category: Health.
Prime. Maximum Security Condoms.
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Fernando Serra
Copywriter: Nicolás Centroni
Agency Producer: Sergio Palermo
Illustrator: Marcos Santos
clap clap clap
I ve been enjoying and appreciating each situation.
Congrats
Boom. Now this is a different idea in an overdone brief. Nicely done. Like it a lot.
Talkingisfree, it's personification. do you think it is a different idea?
That is not the idea.
The idea is pointing the condom as a maximum security prison where you cannot escape.
If the personification itself was the idea, it would be the same if they were in prison, in the disco or on the beach.
The personification is just a side thing to make it all fun, likable to watch and alive. You could make the same idea as a photographic photo of a prison shaped as a condom. But it would suck.
a prison as a condom do not suck to me.
i think the personification it is a part of the idea, not the way to do it.
perhaps we should think about how they thought, if they thought on the concept and how to develop it or just thought "sperm prisoners"
excuse my english
Makes me think that all sperm is evil and babies will become criminals so we might as well never have kids. Find this ad very negative. Maybe they are advertising prison brand of condoms.
Over thinking?
because therefore it is
No not overthinking at all. It is indeed a very cynical advert
I agree with what you say. First of all I looked at it thought about it and it was fun but the bottom line here is that 'you don't want to unlock all that potential evil on the world do you?'
So there's a good boy wear a conny!
Now let me think of a religion that may really not like this. Well let's not go there. LOL
Why the inmates are happy? Is it a prison or a carnival? Nope.
i like effort put in there. Funnily nice. Good work
Love creating ads..
And to think you gave this the golden award, while you gave TedX a Bronze...
I definitely think the TedX should've gotten gold. This is a good ad but the Ted ad is much better.
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