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Comments (18)

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mrtalented's picture
mrtalented
Activity Score 2171

lame idea, copy writing and art direction. at least find the angle of the product that fits to the actor in poster better. the headline should be more parodic.

kre8's picture
kre8
Activity Score 989

agreed.
i think theres something in the idea, but it looks like a junior mac operator has thrown it together, with the coffee lady as his writing partner.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

You have a 'coffee lady'? I gotta get me one of those...

A. J. SMITH's picture
A. J. SMITH
Activity Score 2822

I too would like q coffee lady

whitespace's picture
whitespace
Activity Score 1953

... wow I'd like to see her shaven...

A. J. SMITH's picture
A. J. SMITH
Activity Score 2822

Me too

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Mhm, mhm. Pretty qualified comment, that last one ... :D
I have to agree, that the execution here lacks of prudence.

carlo's picture
carlo
Activity Score 163

I think the intention is clear... For me it works.
I guess the idea of this campaign is to really make it look forced, i hope it is.

_____

Because great designs need no further explanation.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

That would be a just idea.
If it really is intentional, it's well done ^^

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

I reckon you folk at DDB Germany should email your good friends at DDB Auckland and ask to see the work they did last year for Sky TV.

Same idea, but the line was better - "We don't put ads in our movies, they seem to have enough already" - accompanied by scenes from 'Elf' and Bridget Jone's Diary, etc where there were examples of horrendously blatant product placements.

The execution was better too...in fact,everything about them shat all over these concept layouts.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

If DDB Aukland are so damn awesome Boony why don't you just go and work there?

Ha! You're right tho, this campaign is utter garbage, very poorly done. The NZ stuff is choice bro'.

snowman's picture
snowman
Activity Score 66

Art director, prepared to be executed.

jacksonrabbit's picture
jacksonrabbit
Activity Score 280

I'll take poorly exececuted and thought out ideas for $400 Alex.

adroitmachine's picture
adroitmachine
Activity Score 20

No, that's fine - you're in advertising, why try to make it look good? As long as the concept is there... somehow.

Have Heart's picture
Have Heart
Activity Score 922

The art-direction sucks, but I stil like the idea.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2822

What an awful ad.

In almost every way.

Bundy Agency's picture
Bundy Agency
Activity Score 597

Frankly my dear i dont give a pepsi

Laurent's picture
Laurent
Activity Score 279

in a more politically correct way, and so as not to discourage you, this definitely calls for a 'back to the drawing board'. sorry 1/10

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