See the person through the pain, Face

Agency Network: 
August 2011

Print advertisment created by Saatchi & Saatchi, United Kingdom for Prialt, within the category: Public Interest, NGO.

Advertising Agency: Saatchi & Saatchi Health, London, UK
Executive Creative Director: Mike Walker
Head of Art: Eduard Llena Portell
Account Director: Nick Dutnall
Agency Producer: Derek Duncan
Photographer: Zena Holloway
Retoucher: Nathan Doney

Comments (2)

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atb2005's picture
Activity Score 13557

This is not a "public interest" campaign, Ivan. Prialt is a drug (pain reliever).

That said, why is the copywriter not credited?

Overall, the campaign is too artsy fartsy. Highfalutin visuals paired with equally highfalutin copy.

Billoughsby's picture
Activity Score 5144

In a Google search using the first couplet, the poem shows up as the work of one Mike W., among other places here:

and here

I'd be interested to know more about the author and S&S's arrangement with him, if any.

That's it.