March 2007



Anniversary campaign for a Brazilian Newspaper. Ceará xylography is one of the most popular kind of art.

August 24, 1954. End of the Vargas Era.
O POVO newspaper. The Ceará way of telling history.

Advertising Agency: Avantti, Fortaleza, Ceará, Brazil
Creative Director: Edison Izipetto
Art Director: Kleyton Mourão
Copywriters: Leonardo Gonçalves, Pedro Guerra
Illustrator: Rafael Limaverde

Comments (13)

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purplesimon's picture
Activity Score 473

Personally, I love the art direction on all of these, looks like those lino cuts from centuries back; similar to Thom Yorke's Eraser album art work.

pauloeduardo's picture
Activity Score 14

For who don't know, those lino cuts are still in use in Ceará, Brasil.. That explains "the Ceará way of telling history". Not just beautiful, bu effective! Clap, clap!

lsadunb's picture
Activity Score 571

Classic Brazilian campaing. But I don't think it works internationally, cause people don't know Ceara's art.

Arisca's picture
Activity Score 164

It's quite beautiful, which is universal. And it's meant to work locally anyway.

brain123's picture
Activity Score 830

There is a whole bunch of campaigns based on black and white illustration these days. Must be some kind of art direction trend. I wonder if they would all look the same to award judges??

Dick Huges's picture
Dick Huges
Activity Score 937

what the f**k is Ceraa?

Arisca's picture
Activity Score 164

one of the many many many places i'm sure you've never been or will ever want to be. it's called The World.

Have Heart's picture
Have Heart
Activity Score 922

Don't get the idea, but thumbs up for the illustrator.

elmikel's picture
Activity Score 1147

Yes. Nice art direction on these. I almost forgot about this technique - lino cuts. It looks realy good.

copywriter.txt's picture
Activity Score 828

Loose the strenght because is more regional than global. But this series have a nice approach and works very well.

ryudo's picture
Activity Score 29

nice work and nice medium used.

simone's picture
Activity Score 187

It sucks!!!!

8 WAVES's picture
Activity Score 33

i thing it is a wood carving print!!!!