Comments (10)

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Oxo's picture
Activity Score 52

lol. it would be better if it was clearer that it's the guy that just dropped it

No fixed abode's picture
No fixed abode
Activity Score 380

I don't get it. Explain?

m2e's picture
Activity Score 6

A guy just found out his partner is pregnant and so much get as far away as possible.

bhandarkar94's picture
Activity Score 15

pleas what it is? explain

ivan's picture

Guy finds out that his girlfriend is pregnant. Gets scared of becoming a father. Runs away. Far away.

Mtl Dave's picture
Mtl Dave
Activity Score 274

I agree, that's not clear.

MADE in the USA's picture
MADE in the USA
Activity Score 434

The piece‘s have nice use of white-space allowing the reader to create a punch line for themselves, lending to individual perspective.

-- Has the guy seen the test and feels the need to run?
-- Has the female just seen the test and realizes her life is about to change completely. new responsibilities that will effect her everyday. ie. many doctors visits, nutritionists, lamaze classes, baby clothes, food, diapers, ext.

It really doesn’t matter if the original punch line is missed as long as the reader replaces it with one of their own, and the point is made;
“the car will go farther on less fuel“.

I think its a good definition of a copy minimalist campaign.

Mushroom's picture
Activity Score 2

Maybe it should be taken the other way round: what did those two do when they ran out of gas? Hm?

Trip's picture
Activity Score 18

Not a Bomb But nice, only if the copy was in another color, cuz i think it's hard to read, does anyone agree?

Joe76's picture
Activity Score 762

not sure about the font