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Agency Network: 
Published/Aired: 
May 2013
Prefeitura de Jaraguá do Sul Print Ad -  Once upon a time

Description

Print advertisement created by Squeeze, Brazil for Prefeitura de Jaraguá do Sul, within the category: Public Interest, NGO.

Advertising Agency: Squeeze, Florianópolis, Brazil
Creative Director: Cristiano Valente
Art Director: Cristiano Valente
Copywriter: Luisa Sganzerla
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printlover's picture

too bad

printlover
Activity Score 587
RichardCl's picture

I'm assuming this is to appeal to people who know, or suspect, an adult is abusing a kid.

...so maybe a partner of the abusive person.

In which case, I think the line at the top and the image, are working.

But I think the line at the bottom could address that person better: like "If you know..." etc.

Maybe say something about the result of it repeating: "Every time...".

And (maybe) even make them feel that every time not reporting it is a crime.

RichardCl
Activity Score 121
certaintly's picture

spot on.
good ad though

certaintly
Activity Score 3994
kleenex's picture

bad...

kleenex
Activity Score 51815
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