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Speak For Her, 2

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

Illustrator: Sergio Paulo

Print advertisement created by Perfil 252, Brazil for Prefeitura De Belo Horizonte, within the category: Public Interest, NGO.

Caption

Speak for her. Call 100 to report child sexual abuse.

Advertising Agency: Perfil Publicidade, Belo Horizonte, Brazil
Chief Creative Officers: Carlos Eduardo Porto Moreno
Creative Directors: Waldemar França, Márcia Lima
Copywriter: Márcia Lima
Art Director: Waldemar França
Photographer: Marco Mendes
Typographer: Waldemar França
Account Supervisor: Maira Schreck
Account Manager: Priscila Miranda
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Highest Rated

Quinqui31's picture

agree with the "devastatingly heartbreaking" and the 3d text effect. it's out of range according to the ad. though is a powerful campaing!

Quinqui31
Activity Score 57
Graphic Designer at IUTIRLA
KimKong's picture

These ads are devastatingly heartbreaking to me. I think that's the point, since it makes me want to act. This one is particularly moving, as it seems to be that point in a therapy session where the third person explanation of an event becomes real and traumatic again. I do agree with the other commenter that the 3D text looks off. Nevertheless, I think this is a very strong campaign.

KimKong
Activity Score 198
Quinqui31's picture

agree with the "devastatingly heartbreaking" and the 3d text effect. it's out of range according to the ad. though is a powerful campaing!

Quinqui31
Activity Score 57
Graphic Designer at IUTIRLA
himynameisdarren's picture

Very powerful bunch of ads. They maybe could have used three different children. Even switched genders. Great concept.

himynameisdarren
Activity Score 6
Copywriter
KimKong's picture

Good call - switching genders would have been an interesting tactic that I think would have worked quite well.

KimKong
Activity Score 198
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