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Pregnancy Test

Agency Network: 
Published/Aired: 
July 2011
Predictor Print Ad -  Pregnancy Test

Description

Print advertisement created by Van Walbeek Etcetera, Netherlands for Predictor, within the category: Pharmaceutical.

Caption

When you need to know

Advertising agency: Etcetera, Amsterdam, The Netherlands
Creative Directors: Edward Bardoul, Raymond van Schaik
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis
Photographer: Arthur Mebius
Additional credits: Edwin Veer, Magic Group
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Highest Rated

danielchapman's picture

I think its a boy/girl predictor, and the wallpaper is ugly so they need to know which color to paint ASAP

danielchapman
Activity Score 292
luiggihope's picture

boring

luiggihope
Activity Score 12
Copywriter at PUCP |

Luiggi

ad lover's picture

explain please...

ad lover
Activity Score 31
Art Director
TheBert's picture

Judging by the line, I think they're trying to say that this pregnancy test gives you accurate results fast. I also believe the majority of women would know if they were pregnant if they were that far along.

That said, I don't think this ad has been executed well enough to make buyers say, "Predictor is the pregnancy test I need when I'm trying to conceive.

TheBert
Activity Score 65
drmahammad's picture

yes i think so also ..you are right

drmahammad
Activity Score 42
Marketing Manager at Riyadh Pharma - KSA
iswanda82's picture

i think what they're trying to say is, eventhough i have a big belly, i need predictor to prove that im really pregnant......
twisted thinking and really neea a time to actually digest this ad, or maybe im just too stupid

iswanda82
Activity Score 346
Art Director
Abhishek Parikh's picture

She: WOW...good i took this test...it says i am pregnant...
He: What you saying... finally your sudden fatness will make sense now...

Abhishek Parikh
Activity Score 568
Olafski001's picture

the test makes it sooo clear she's pregnant, as if she was already having such a big belly.
that wasn't to hard, was it?
ad not that good though

Olafski001
Activity Score 1193
Copywriter |
ace85le's picture

The thought process is seriously twisted here...

ace85le
Activity Score 3935
Marketing Manager |

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danielchapman's picture

I think its a boy/girl predictor, and the wallpaper is ugly so they need to know which color to paint ASAP

danielchapman
Activity Score 292
Glut's picture

lazy thought

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
freak designs's picture

must be out of this world kind of ad...???
But plz explain...

freak designs
Activity Score 31

aspiring designer

jihanem's picture

This ad would make sense and be funnier if she were a malnourished girl with a bloated belly... Black humor, anyone? No? Okay.

jihanem
Activity Score 4
ffffffwhat's picture

Not sure what this ad is trying to tell me. That these two are the happiest, but dumbest people in the world? I don't see how the image relates to the text, or the image to the product. Ah well...

ffffffwhat
Activity Score 261
Art Director
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