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Job benefits

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

This is an ad campaign done for a NGO called Prajwala, which deals with human-trafficking/prostitution. They spread awareness and also provide care for rescued girls.

Art Director: Deepak P.

Print advertisement created by Bushtail, India for Prajwala, within the category: Public Interest, NGO.

Caption

Job benefits include STDs, cancer, trauma, humiliation, and multiple abortions. Please apply in person.
A prostitute only becomes one when you hire her.

Advertising Agency: Bushtail, Bangalore, India
Creative Director: Jeevan Sebastian
Copywriter: Shikha Gupta
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pez's picture

it's ok, but why women get cancer when they work like prostitutes?... just to know...

pez
Activity Score 1804
Creative Director
Leighwritescopy's picture

Cervical cancer can be related to STDs like HPV.

Leighwritescopy
Activity Score 20
Copywriter at University of Texas at Austin |

http://leighwritescopy.blogspot.com
http://twitter.com/leighwritescopy

Guest's picture

Prostitute is misspelled in the ads.

Guest
Guest's picture

SNAP!

Guest
Bahamut's picture

I think this are great ads, except for the bad spelling "prostitite", and i think the bloos is way to much. It could work much better whitout it. Good Work.

Bahamut
Activity Score 105
México
Prime83's picture

"blood" b - l - o - o - d

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Guest's picture

The S is soooooo close to D....

Guest
Cube's picture

this is the best one but the blood does not work.

Cube
Activity Score 458
Guest's picture

LIKED IT A LOT

Guest
bobby666's picture

the best among the lot 'coz of the copy. good.

bobby666
Activity Score 1460
RMG Connect, India
Guest's picture

Brilliant copy. Inexcusable proofreading. Lazy typography. Overwrought art direction .... what's with all that blood??? This campaign could be so much more ....

Guest
jayjeth's picture

copy mistake

jayjeth
Activity Score 24
Art Director
Guest's picture

really?

Guest
Dharmesh aka danny's picture

This copy was not meeting up anybody'd expectation. Spelling again Spelling...

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

Guest's picture

the word is purposefully misspelled if anyone could make out. If u hire a prostit...te she becomes one. put the "you/u" in the blank n u wil nt fnd any copy mistake

Guest
Guest's picture

then she should have left a blank in there and not add an 'i' there.

Guest
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