Agency Network: 
September 2012

Print advertisment created by Ogilvy, Czechia for Praha Sportovni, within the category: Recreation, Leisure.

Sport saves lives.

Advertising Agency: Ogilvy & Mather, Prague, Czech Republic
Creative Directors: Will Rust, Tomas Belko
Art Director: Denis Dudek
Copywriter: Jakub Krcik
Director: Wolfberg
DoP: Martin Matiasek
Photographer: Alexander Dobrovodsky
Editor: Filip Malasek
Sound Design: Karel Havlicek
Music: Michal Stastny
Colourist: Geoffrey Case
Producers: Petr Moravec, Klara Kralickova
Production House: Savage
Post: Avion Postproduction
Account Handlers: Marek Tesar, Petra Reischigova, Jan Dvorak

Comments (6)

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stickynotes's picture
Activity Score 1094

much stronger than the other. nice work.

GrumpyArtDirector's picture
Activity Score 858

This one's a bit clearer. Still, as someone who never played any sports I can't really relate to the message. Implying that failing to practice a sport regularly leads to an inevitable life of crime is a bit too much (there are other things, like, you know, books).

kleenex's picture
Activity Score 50224

This one is a whole lot clearer than the other one.

CACAHD's picture
Activity Score 2188

Good, idea; there is something in it. The AD....very so-so.

lezy's picture
Activity Score 377

liked the idea...

awsm ad :)