Description
Print advertisement created by Pérez y Villa, Colombia for Practimac, within the category: House, Garden.
Free Tools Furniture
Creative Director: Mauricio Cantillo
Art Director: Juan David Ospina
Copywriter: Samuel Jaramillo
Illustrator: Juan David Ospina
Creo que es muy parecida la idea... http://adsoftheworld.com/media/print/golds_gym_forklift
I think they meant "tool-free".
Sorry, better:
http://streetanatomy.com/2009/01/19/handmade-perfection/
This one means you need no tools to put the pieces together right?
for me this is too complicated compared to the other one which is pretty clear. Pretty sure most people wouldn't get it quick enough
Personally I think that either could be confusing for people without the right copy. I find this execution better and less creepy. I also think it is a little less literal, I like the tools drawn on the hand instead of the hands becoming a part of the tools.
awesome love it. simple and comunicate the message perfectly and don;t like the copy though.
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