Advertisement

Wrench

Campaign
Agency Network: 
Published/Aired: 
August 2012
Practimac Print Ad -  Wrench

Also From This Campaign 2

Description

Print advertisement created by Pérez y Villa, Colombia for Practimac, within the category: House, Garden.

Caption

Free Tools Furniture

Advertising Agency: Pérez y Villa, Medellín, Colombia
Creative Director: Mauricio Cantillo
Art Director: Juan David Ospina
Copywriter: Samuel Jaramillo
Illustrator: Juan David Ospina
Log in or register to post comments
Danny-D's picture

Creo que es muy parecida la idea... http://adsoftheworld.com/media/print/golds_gym_forklift

Danny-D
Activity Score 4
Art Director
Bto's picture

Es un recurso gráfico! Gran idea!

Bto
Activity Score 7
Graphic Designer at Publicista
Tom Megginson's picture

I think they meant "tool-free".

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Grrrr's picture

Ahhh! Tool-free is definitely better!

Grrrr
Activity Score 1961
Illustrator
masivo112's picture

Great job

masivo112
Activity Score 59
Copywriter
kleenex's picture

Great idea.

kleenex
Activity Score 51705
Web Designer/Developer
Wordnerd's picture
Wordnerd
Activity Score 6692
Copywriter
Jruiz's picture

Great idea. Wordnerd, the practimac execution is better.

Jruiz
Activity Score 3
Copywriter
Wordnerd's picture

This one means you need no tools to put the pieces together right?
for me this is too complicated compared to the other one which is pretty clear. Pretty sure most people wouldn't get it quick enough

Wordnerd
Activity Score 6692
Copywriter
kcd0226's picture

Personally I think that either could be confusing for people without the right copy. I find this execution better and less creepy. I also think it is a little less literal, I like the tools drawn on the hand instead of the hands becoming a part of the tools.

kcd0226
Activity Score 91
Art Director
charithco's picture

awesome love it. simple and comunicate the message perfectly and don;t like the copy though.

charithco
Activity Score 266
Graphic Designer at Wunderman Doha |

www.charithdesign.com

ankitadv's picture

nice creative

ankitadv
Activity Score 818
Serhat Şahin's picture

excellent.

Serhat Şahin
Activity Score 6
Copywriter at Grey Worlwide İstanbul
Featured Content

Latest Collections

Advertisement