Agency Network: 
June 2010

Print advertisment created by Monday, Thailand for Prachachat, within the category: Media.

See through the truth.
Prachachat Newspaper

Advertising Agency: Monday, Bangkok, Thailand
ECDs: Passapol Limpisirisan, Wiboon Leepakpreeda
Copywriter: Passapol Limpisirisan
Art Director: Piya Ngow, Komson Yamshuen, Wiboon Leepakpreeda
Agency Producer: Wannaporn Jitsom
Phographers / Retouchers: Anuchai Secharunputong, Nok Pipattungkul, Remix Studio
Studio / 3D Composer: Banyong Ngamwila

Comments (26)

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MJ05's picture
Activity Score 88


I think this one is TOO MUCH.....

I know this kind of issues happen, is true, is just the way you put it on it.


Juan Pablo De Gamboa's picture
Juan Pablo De Gamboa
Activity Score 165

This is very shocking, maybe too much. Is like promoting a toilet paper with crap, there is a line.

Juan Pablo De Gamboa's picture
Juan Pablo De Gamboa
Activity Score 165

This is very shocking, maybe too much. Is like promoting a toilet paper with crap, there is a line.

Guest's picture

It makes me wanna play The Sims

AmOgodzzz's picture
Activity Score 826

WTF is wrong with these people? What kind of creative director okays a newspaper promo ad with a visual of a little kid getting raped?

I can't fathom that of all the people listed here who worked on this ad, nobody went, "Hmmm, guys, maybe we shouldn't go with the kid getting raped angle and maybe, I don't know, explore some other ideas?"

Guest's picture

WTF. Guys you can't do that. Sorry. Lovely execution, but way too much.

Guest's picture


paumarques's picture
Activity Score 1312

doncs a mi m'agrada, per concepte i per retoc. felicitats!

Pau Marquès
(+34) 670 36 79 83

Guest's picture

Ah the kids gettin' a good ol fashion rapin' hey...

mikeelrapido's picture
Activity Score 1929



Guest's picture

Yes, tooooooooo much

thedesignaddict's picture
Activity Score 5403

Holy shit! This is SO far over the line that it's just sick. Totally revolting ad.

pez's picture
Activity Score 1804

I don't know what to think... I agree that this ad goes a little too far, but at the same time, what it shows is real, and it happens not only in Thailand but all over the world... so maybe is good to show it and shock us all and make us think... I don't know... btw execution is superb!! this one, and the other too...

jponino's picture
Activity Score 601

you know , sometimes agencies want to make everything to make a buzz and to make people talk about them -> notoriety
here in france, Euro RSCG have made an "against tabacco" ad ->

honestly, it was just to make people reacting, and this is exactly what they've done here (just count the number of comments ! )

about execution : good 3D work

pajaro's picture
Activity Score 69

This is just toooooo much, i know they want to make it clear, but this gone too far... i dont like it

Galo's picture
Activity Score 446

I give 9 out of 10 because that team had the balls to stand for their ideas. I agree it's shocking and maybe gone too far. But it may be just what some people need to get aware on what is happenig around them.

bracco's picture
Activity Score 34

There´s no idea here, just being gratuitously shocking.

firebug's picture
Activity Score 1113

whatever........ i like d art direction....

Geimima's picture
Activity Score 824

no wonder why there is so many trans gender in Thai.. anyway, the art direction rocks

life is a playground

AssassinX's picture
Activity Score 1329

Actually I dont agree with many comments above.
It's a nice ad, and there is clearly a story in the pic.
Probably it's gone too far n finally it's a bit confusing for us but I do think this concept is good.

the_lizard_king's picture
Activity Score 1257

I dont believe you can sell news papers like this. I mean how the F#$% did the editors of the newspapers let this concept through? It is way too much to digest.
@ Juan Pablo De Gamboa : Wonderful example to explain things... extremely funny!!!

And then GOD said...
Let there be creativity!!!

Guest's picture

Era necesario llegar a este resultado? Una falta de criterio para desarrollar una idea basada en un delito. Vergonzoso

Guest's picture


Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

Zero points! Where are no ideas, there has to be shock, low price or bigger logo.. this is very stupid attitude!

dollypoppin's picture
Activity Score 1423

It sure is sick, but the newspaper just wanted to expose the truth. No gloss, no anything, just plain truth.

"Nihil sub sole novum"

Guest's picture

This is a scam indeed. Thai newspaper won't allow such ad.
The world is already full of shit. Being creative in ad also means being responsible to society.
I bet you guys can tell bad news in a more creative ways!