Agency Network: 
April 2008

Print advertisment created by Saatchi & Saatchi, New Zealand for Power Horse, within the category: Non-Alcoholic Drinks.

This could get ugly.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Art Director: Anthony Hatton
Copywriter: Robbie Brammall
Typographer: Nick Smith
Photographer: Stephen Langdon
Retoucher: The Lounge

Comments (19)

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sumsum's picture
Activity Score 613

like the line

Mination's picture
Activity Score 14

Cool campaign.

unaquestionediali's picture
Activity Score 484

very nice shots!

yun siang orangutan's picture
yun siang orangutan
Activity Score 298

Top ranking.

theanc's picture
Activity Score 2783

I'm certain this is nice but I still don't get it. Can someone explain?

ADebutant's picture
Activity Score 266

You're giving children an overly caffeinated beverage . Come on . Whats's not to get?
"Our factories make cosmetics. We sell hope." -M.Factor

Grrrr's picture
Activity Score 1961

Is that really the idea?

AdvManiac's picture
Activity Score 15

Cool idea, but really bad photoshop.

thirty6chambers's picture
Activity Score 1464

this doesn't have any signs of a bad photoshop job.

The Pope's picture
The Pope
Activity Score 124

like it, not sure about the this piece involving children. Could have made better executions but is still a good idea.

salvarredy's picture
Activity Score 354

this one it's my favorite

nice work, beautiful pics.


Neil Levy's picture
Neil Levy
Activity Score 314

neil levy
i think it's funny. question for someone above: how is it bad photoshopping? i have terrible eyes so i can't see shit. can you explain more?

krautland's picture
Activity Score 3216

probably the best execution thus far.

why is neil levy starting every comment by spelling out his own name? googlebombing?

Neil Levy's picture
Neil Levy
Activity Score 314

google bombing? what does that even mean? krautland (whoever you are) i ride a shorter bus to school than the other kids so i'm a little slow. until you mentioned it, i didn't even realize it (my name) was showing up there. i guess i have to erase that part first before i write comments? i'm new to ads of the world so forgive me. and thanks for pointing it out.
be well,

TheWordOnTheStreet.'s picture
Activity Score 35

This one works the best for me.

Whitefang's picture
Activity Score 509

Nice shooting Stephen, idea is ok, the prison one works the best.

AdvManiac's picture
Activity Score 15

thirty6chambers take a look at all the shadows.

strongbone's picture
Activity Score 107

guess... where is 1950 toolbox?

samuelcarlos's picture
Activity Score 110

Not terrible. Not the way I'd want my enery drink represented either. They could have used a more colourful, over the top school, the page could have really popped. This school I imagine, smells of mould and corridor detergent. I understand how it ties in with their concept, its just not nice to look at.