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Kindergarten

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Saatchi & Saatchi, New Zealand for Power Horse, within the category: Non-Alcoholic Drinks.

Caption

This could get ugly.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Art Director: Anthony Hatton
Copywriter: Robbie Brammall
Typographer: Nick Smith
Photographer: Stephen Langdon
Retoucher: The Lounge
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sumsum's picture

like the line

sumsum
Activity Score 613
copywriter
Mination's picture

Cool campaign.

Mination
Activity Score 14
unaquestionediali's picture

ahahaha...
very nice shots!

unaquestionediali
Activity Score 484
Copywriter |

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in advertising SCRIPTA VOLANT
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yun siang orangutan's picture

Top ranking.

yun siang orangutan
Activity Score 298
Singapore
theanc's picture

I'm certain this is nice but I still don't get it. Can someone explain?

http://augustocorreia.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

ADebutant's picture

You're giving children an overly caffeinated beverage . Come on . Whats's not to get?
"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
Grrrr's picture

Is that really the idea?

Grrrr
Activity Score 1961
Illustrator
AdvManiac's picture

Cool idea, but really bad photoshop.

AdvManiac
Activity Score 15
Art Director
thirty6chambers's picture

this doesn't have any signs of a bad photoshop job.

thirty6chambers
Activity Score 1464
Art Director
The Pope's picture

like it, not sure about the this piece involving children. Could have made better executions but is still a good idea.

The Pope
Activity Score 124
Art Director
salvarredy's picture

ha-ha,
this one it's my favorite

nice work, beautiful pics.

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

Neil Levy's picture

neil levy
i think it's funny. question for someone above: how is it bad photoshopping? i have terrible eyes so i can't see shit. can you explain more?

Neil Levy
Activity Score 314
Copywriter |

neil levy

krautland's picture

probably the best execution thus far.

why is neil levy starting every comment by spelling out his own name? googlebombing?

krautland
Activity Score 3216
Art Director at erm... no calls please.
Neil Levy's picture

google bombing? what does that even mean? krautland (whoever you are) i ride a shorter bus to school than the other kids so i'm a little slow. until you mentioned it, i didn't even realize it (my name) was showing up there. i guess i have to erase that part first before i write comments? i'm new to ads of the world so forgive me. and thanks for pointing it out.
be well,
-neil.

Neil Levy
Activity Score 314
Copywriter |

neil levy

TheWordOnTheStreet.'s picture

This one works the best for me.

TheWordOnTheStreet.
Activity Score 35
Art Director
Whitefang's picture

Nice shooting Stephen, idea is ok, the prison one works the best.

Whitefang
Activity Score 509
AdvManiac's picture

thirty6chambers take a look at all the shadows.

AdvManiac
Activity Score 15
Art Director
strongbone's picture

guess... where is 1950 toolbox?

strongbone
Activity Score 107
Art Director at ScamAd
samuelcarlos's picture

Not terrible. Not the way I'd want my enery drink represented either. They could have used a more colourful, over the top school, the page could have really popped. This school I imagine, smells of mould and corridor detergent. I understand how it ties in with their concept, its just not nice to look at.

samuelcarlos
Activity Score 110
Art Director
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