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slim's picture

Really strong as one idea, could've made a great campaign if each execution was a fresh take.

slim
Activity Score 1047
Copywriter
Davosk's picture

I agree.
The only thing is that it looks like a hospital setting, too stark for a bedroom.

Davosk
Activity Score 4815
Art Director
shaft_drive's picture

probably since they wanted to highlight how cold and uncomfortable the floor was

shaft_drive
Activity Score 273
Creative Director
nuclearshower's picture

I kinda chuckle a little when i see this.. Good thinking.

nuclearshower
Activity Score 233
Art Director
Have Heart's picture

Absolutely great! Agree with Slim, a fresh take for each execution would've made it even better. Still outstanding!

Have Heart
Activity Score 922
Art Director
RAZ21's picture

somebody explain the concept!!!!!!!!!!!!!!!

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

Rusio's picture

The dog, now with more power, took them out of the bed.
Thats why theyre sleeping on the floor.
Dog rules.

Rusio
Activity Score 326
Copywriter
RAZ21's picture

oh ok. thanks Rusio!

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

chintan ruparel's picture

i think its amazing! good work..

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

kalpesh78's picture

Great idea. maybe another execution would be on the bowl of food and a leash. why 3 executions... of ppl sleeping on the floor.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

juankhr's picture

agree with te execution it could be a nicer location this looks like a bed on a shoping flor or a hospital could be more home feel. and you dont fell out of your bed (if thats te idea) by the front side.

juankhr
Activity Score 136
Art Director at la negra buenos aires
PaulyG_fill in the blank's picture

I didn't really get this right away either. I'm a copywriter, so keep that in mind art directors, but perhaps a nice touch would have been to have the dog's tail hanging over the edge of the bed? As is, I'm not sure it's clear why they're sleeping on the floor.

PaulyG_fill in ...
Activity Score 1148
Copywriter
ivan's picture

Yes, perhaps the version that goes into the newspaper it should have a tail. But for us and the jury, no need for it.

ivan
Creative Director at Ads of the World
washiam's picture

Dogs will do that?

washiam
Activity Score 443
Art Director
djspiralz's picture

love it :)

djspiralz
Activity Score 491
Copywriter
meng's picture

hahaha, brilliant.
though i agree Davosk, it does look like a hospital.

meng
Activity Score 54
Art Director
aadi's picture

It took a moment to register...but once it did...loved it

aadi
Activity Score 230
Copywriter
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