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Girl

Campaign
Agency Network: 
Published/Aired: 
April 2010
PoukiPoutchi Print Ad -  Girl

Also From This Campaign 2

Description

Print advertisement created by M&C Saatchi, Switzerland for PoukiPoutchi, within the category: Fashion.

Caption

Your kids will be really attached to their clothes.

Advertising Agency: M&C Saatchi, Geneva, Switzerland
Creative Director: Olivier Girard
Art Director: Julien de Preux
Copywriters: Olivier Girard, Fraser Grant
Illustrator: Julien de Preux
Photographer: Julien de Preux
Account supervisor: François-Louis Noël
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Highest Rated

akshaysrikar's picture

i agree

akshaysrikar
Activity Score 420
India
mikeelrapido's picture

Funny..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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xcreativity's picture

average

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

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brookjohnston's picture

I'll pass

brookjohnston
Activity Score 296
St. Lawrence College
adamr's picture

kids and needles...dont think so

adamr
Activity Score 98
satrianee's picture

fits better for child labor awareness thing.

satrianee
Activity Score 3748
akshaysrikar's picture

i agree

akshaysrikar
Activity Score 420
India
atb2005's picture

@adamr

no one is suggesting that kids should be using needles for real. the use of needles, here strictly artistic, is to support the tagline that kids will be "attached to their clothes". and they will be "attached" through home made embroidery, based on drawings, i think.

@satrianee

Child labor awareness? Where is that coming from?

I think you are being overly critical. The campaign is cute. Creative supports tagline, and tagline itself supports copy.

atb2005
Activity Score 13557
dipsgr8's picture

hey i like this
its cool n creative.

dipsgr8
Activity Score 3
Web Designer/Developer
John van de Vorstenbosch's picture

Not a prizewinner for me, but defintely above average. Nice insight!

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
LeeHarvey's picture

You sir, are full of it!

LeeHarvey
Activity Score 3045
Creative Director
Muhammad Imran's picture

Lovely ads, well done guys!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

morse's picture

Cute idea and good execution.

morse
Activity Score 18024
Art Director |

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ThatsRightSon's picture

Is she stabbing herself?

ThatsRightSon
Activity Score 10
TheSituation69's picture

Love the dimension of this work. Not 100 percent sold on the idea.

TheSituation69
Activity Score 19
Graphic Designer
smartbox's picture

The idea is not bad but the execution could be better

smartbox
Activity Score 177
MindDrift's picture

Isn't the shirt too large for the girl? I know advertising is all about exaggeration but this isn't working in my opinion. Especially that the line says "kids will be attached to their clothes".

MindDrift
Activity Score 1170
Graphic Designer
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