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Lipstick

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Taxi, Canada for Pothole Season, within the category: Public Interest, NGO.

Caption

Pothole season is here

Advertising Agency: Taxi, Canada
Executive creative director: Dominique Trudeau
Creative Director: Jean-François Houle
Art Direction: Frédéric Roux
Copywriting: Martin Charron, Jean-François DaSylva LaRue
Project manager: Nada Debay
Agency producers: Maxime Boivin, Jacques Latreille
Photography: Alain Desjean
Retouching: Visual Box
Mac Artist: Patrick Saunders
Print producer: Hélène Joannette
Coordinator: Anne Gouin
Media: Média Experts
Video and sound editing: Minh Tran and Studio La Majeure
Social media public relations: Rock&Social
Public relations: Morin Relations Publiques
Stunt: ALT
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eslam_designs's picture

This campaign is Ultra creative

eslam_designs
Activity Score 55
Creative Director at JAC Egypt
andylefty's picture

Mmkay.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
pierrelastname's picture

ultra boring and ultra done!

pierrelastname
Activity Score 2869
Copywriter
ace85le's picture

This doesn't really sell.

ace85le
Activity Score 3935
Marketing Manager |

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bate_palmas's picture

I've no idea what you're trying to sell here. And the ad is not arresting enough for me to try figure it out. Poor.

bate_palmas
Activity Score 1479
kleenex's picture

Well the ad is for an Iphone app that allows you to report and know where potholes are up in Canada. I like it.

kleenex
Activity Score 52582
Web Designer/Developer
bate_palmas's picture

Sure man.

But why pothole season? What's 'season' got to do with it? It just throws me.

bate_palmas
Activity Score 1479
Alexis-Chellito's picture

This one works best out of the 3 (it took me a while to see the coffee stains/cream cheese on the people's faces in the other ads) but it's still weakly executed. The expressions on all their faces could be much more highlighted. As they stand right now, the ads look like some humanitarian call to help victims.

Alexis-Chellito
Activity Score 111
Copywriter
thedesignaddict's picture

First idea.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Robert_G's picture

basic

Robert_G
Activity Score 37
Creative Director
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