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Yellow, Birthday

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by Grey, Brazil for Post-it Brand, within the category: Office Equipment.

Advertising Agency: Grey, São Paulo, Brazil
Executive Creative Directors: Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Gabriel de Moura, Victor Britto
Photographer: Marlos Bakker
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Highest Rated

Jung Jin Park's picture

i feel like idiot who can not understand this concept not at all...

Jung Jin Park
Activity Score 9
luispiter's picture

es confuso

luispiter
Activity Score 2756
comunication
SuperAndrew's picture

Ugly!!!

SuperAndrew
Activity Score 99
Art Director
esteb's picture
esteb
Activity Score 673
art
gioborde's picture

Not nice. agree with the above, its confusing

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Tommy G.'s picture

unattractive concept. that's really bizarre.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
bluemonster's picture

i get it....it makes sense....but I don't like it.

bluemonster
Activity Score 28
abake's picture

I don't get it and it looks fugly.

abake
Activity Score 1262
RMG Connect Colombia
Troll's picture

How do people not get it? It's not a great campaign, in fact it's pretty gross, but it's easy to understand if you use a little bit of brainpower.
Post-its are to help you remember. It's a birthday party. Put the two together and you get....

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

CriticalVoice's picture

Too bad that it unconsciously tells you that you must remember the birthday of your child. And it is somehow ugly.

CriticalVoice
Activity Score 165
mimosainsiva@gmail.com's picture

What is mean by

mimosainsiva@gm...
Activity Score 77
Verve Design shop
Jung Jin Park's picture

i feel like idiot who can not understand this concept not at all...

Jung Jin Park
Activity Score 9
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