Advertisement

Fridge

Campaign
Agency Network: 
Published/Aired: 
September 2010
Post-it Brand Print Ad -  Fridge

Also From This Campaign 2

Description

Print advertisement created by Publicis, Belgium for Post-it Brand, within the category: Office Equipment.

Caption

Buy Post-it

Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Alain Janssens, Paul Servaes
Art Director: Alex Gabriels
Copywriter: Wim Corremans
Photographers: Fred Van Hoof, Kurt Stallaert
Log in or register to post comments
andyStock's picture

I like the idea of the advert, however it is not a campaign - it is exactly the same advert, only using a fridge rather than a computer screen.

Still, 7/10 for the nice idea.

andyStock
Activity Score 666
JeffP's picture

Got it. I also need a few :p

JeffP
Activity Score 810
Marketing Manager at TomTom
Guest's picture

cool

Guest
HappyHour's picture

Bang

HappyHour
Activity Score 2381
LeeHarvey's picture

Is it simply brilliant, or brilliantly simple. Either way I like.

LeeHarvey
Activity Score 3045
Creative Director
ksolli's picture

I really like the simplicity

ksolli
Activity Score 23
Photographer
Guest's picture

You might be kidding.

This idea should have been done thousand times by students, this is the first step of conception.
Look.

"Ok Harry, we have to do a print for Post It"
"So what is post it"
"This is a paper you glue on your fridge to write some things you have to remember"
"Uh uh, let's glue some normal paper and say "buy post it""
"Oh great. Come on, let's go to the pub !"
"Yes you right Humphray"

...

Guest
Guest's picture

If it's that simple, why haven't we seen this before?

Guest
Guest's picture

if it is the first idea, great, maybe there is not that much done yet for this kind of product. LIKE!!!

Guest
Dzsoi's picture

Man, I would love to work with these guys, they sound fcking creative! They came up with such a brilliant idea just like that! Amazing! ;)

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
CuriousPencil's picture

Still niggles me that this says Postit - singular instead of plural.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Está idea la he visto muchas veces y para el mismo producto.

Guest
pol27's picture

wowwowowo this one is great. I like it a lot.

pol27
Activity Score 40
Copywriter at Alice
Anonymous Author's picture

Memorable.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

buy magnets

Guest
New Nice and Fun's picture

As "Guest" said it : Fridge = magnets.

Post it = doors

New Nice and Fun
Activity Score 377
LeeHarvey's picture

OMG you both are SOOOO right! Nobody puts Post-tts on the fridge. The other one is still brilliant.

LeeHarvey
Activity Score 3045
Creative Director
Billoughsby's picture

Don't weaken, Lee. You were right the first time. On those occasions when I have a work-filched post-it at home, I always put it on the fridge, merely because fridge = food = where people go when they get home. Means it'll get seen for sure. Besides, my magnets are all multitasking as it is.

Billoughsby
Activity Score 5150
Art Director |

That's it.

LeeHarvey's picture

Right you are! And thanks for joining the Columbo/Falk team!

LeeHarvey
Activity Score 3045
Creative Director
dadada's picture

with the screen it works better, this one doesn't work cause of the fridge you usually have magnetic toys to do the job!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

I DO use post-it on the fridge... even though i've got magnets... never realized before, yet.

Guest
shyamnair's picture

Coool

shyamnair
Activity Score 5
Marketing Manager
Advertisement