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Kateter's picture

you came so close to great idea but failed to see it.

Kateter
Activity Score 2029
Copywriter
stitchy's picture

100% true

stitchy
Activity Score 779
creative design
www.fikirbenim.blogspot.com's picture

Good idea and effective advert for target market.
But something is missing.

If use the special day, for example "birthday or national day"
bodycopy accord with idea

İlan için yorum www.fikirbenim.blogspot.com

www.fikirbenim....
Activity Score 54
www.fikirbenim.blogspot.com
ziad hamdan's picture

didn't like the way writing the message, makes no sense to me

ziad hamdan
Activity Score 45
Creative Director |

ziad hamdan
www.ziadhamdan.spaces.live.com

Dale's picture

I think this is an idea that is almost there. Unfortunately you seemed to have veered off on a tangent. These look like mockups for a movie channel rather than a simple tool used to make quick reminders and notes.

The Angelina Jolie one is just adrift; it could be Marilyn Monroe for all I know. The Sherlock Holmes and the Freddy Krueger are better, but still, what is the point? Do you know anybody who uses Post-It notes to make a note of movies? Everybody uses them to jot simple reminders, not things that should 'never be forgotten'. The client's product is not used to make archives and doesn't end up in a scrapbook or as a family heirloom.

Revisit the idea of not forgetting, but make it represent the product and its use.

As an aside; I think every ad school does 3M Post-It notes as a project. My favourite execution was a guy in my class who came up with "The only sticky, yellow sheets you'll use everyday. Not counting your bed."

- Commenting in all caps with poor spelling and grammar is so done before -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

kurtberengeiger's picture

Nice comments Dale. Rodrigo Daud and Nino Skeff just got doubly lucky.

kurtberengeiger
Activity Score 7323
Copywriter
rodrigodaud's picture

Thank you for the feedbacks. I appreciate them and comes up with some clever points that people never questioned me about it.

Now i'll just put my opinion. It's not to be compared with movies, but with celebrities that made history and can be recognized just from its shadow. The campaign is not complete though, theres also Gene Simmons, Marylin Monroe. Well, its kinda everlasting. This where it links with post-it, they were made to never be forgotten as the Post-it.

Thank you guys

rodrigodaud
Activity Score 57
ESPM-SP
artdirectoredwardbutstudiovisualizer's picture

Duh.

artdirectoredwa...
Activity Score 136
Graphic Designer at Saatchi
dico's picture

excellent!

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

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