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Flowers

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by School of Visual Arts, United States for Post-it Brand, within the category: Office Equipment.

Advertising School: School of Visual Arts, New York, USA
Creative Director: Jack Mariucci
Art Directors: Camilo Galofre, MyTran Dang
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Highest Rated

zen_cah's picture

Can anyone educate me? I don't get the association between the concept and Post-it. Does this campaign aim to convey the message that 'Post-it changes everything'?

zen_cah
Activity Score 72
Hadrons's picture

Using a post it as a white out is lame. very lame.

Especially after the great PR in 'Jesus Henry Christ' (movie) for this brand.

Like said before: school works needs to be in the Forum, not here.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

admans_speaks's picture

Funny! congratulations! its nice to see students doing copy !! very smart

admans_speaks
Activity Score 23
_chelmanse15's picture

clever, simple..why hate?

_chelmanse15
Activity Score 10
rainman's picture

I agree with Hardons. This would work for white-out. This is actually the opposite of what Post-its do. Nice idea. Maybe if they looked at it from the other direction and wrote on the post it to start or finish a word it would make more sense for the product use.

rainman
Activity Score 267
Art Director
heybryanm's picture

It really depends on what the sought after message is.

Like a user below stated, a post-it shows what could have happened had the occasion been remembered; whereas white-out simply outlines a mistake that had been fixed.

Substituting that would create a different message entirely.

heybryanm
Activity Score 4
zen_cah's picture

Can anyone educate me? I don't get the association between the concept and Post-it. Does this campaign aim to convey the message that 'Post-it changes everything'?

zen_cah
Activity Score 72
Edgar_Allan_Bro's picture

Post-it notes are generally used to remind yourself to do something. By using it to cover the word in this sentence, it changes the word "forgot", to "got". Because the person used Post-it notes, they remembered to get the flowers for their anniversary.

Edgar_Allan_Bro
Activity Score 20
Copywriter
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