Post-it Brand Print Advert By School of Visual Arts: Flowers

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Agency Network:

School of Visual Arts

Published/Aired:

April 2012

Posted:

April 22, 2012

Also From This Campaign 3

Post-it: Pills

Post-it: Gas

See Full Campaign

Highest Rated

Apr 24, 2012 - 3:56

Can anyone educate me? I don't get the association between the concept and Post-it. Does this campaign aim to convey the message that 'Post-it changes everything'?

zen_cah

Activity Score 72

Apr 23, 2012 - 0:53

Using a post it as a white out is lame. very lame.

Especially after the great PR in 'Jesus Henry Christ' (movie) for this brand.

Like said before: school works needs to be in the Forum, not here.

Hadrons

Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Apr 23, 2012 - 16:49

Funny! congratulations! its nice to see students doing copy !! very smart

admans_speaks

Activity Score 23

Apr 23, 2012 - 17:03

clever, simple..why hate?

_chelmanse15

Activity Score 10

Apr 23, 2012 - 17:21

I agree with Hardons. This would work for white-out. This is actually the opposite of what Post-its do. Nice idea. Maybe if they looked at it from the other direction and wrote on the post it to start or finish a word it would make more sense for the product use.

rainman

Activity Score 267

Art Director

Jul 05, 2012 - 17:10

It really depends on what the sought after message is.

Like a user below stated, a post-it shows what could have happened had the occasion been remembered; whereas white-out simply outlines a mistake that had been fixed.

Substituting that would create a different message entirely.

heybryanm

Activity Score 4

Apr 24, 2012 - 3:56

Can anyone educate me? I don't get the association between the concept and Post-it. Does this campaign aim to convey the message that 'Post-it changes everything'?

zen_cah

Activity Score 72

Apr 24, 2012 - 15:23

Post-it notes are generally used to remind yourself to do something. By using it to cover the word in this sentence, it changes the word "forgot", to "got". Because the person used Post-it notes, they remembered to get the flowers for their anniversary.

Edgar_Allan_Bro

Activity Score 20

Copywriter

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