New, new, new

Agency Network: 
May 2016

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Print advertisment created by Ogilvy, Canada for Post Shreddies, within the category: Food.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers

Comments (7)

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FlyingDogs's picture
Activity Score 968

Funny! But I don't like the other ones.

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

This one and "Mmmm..." are the best two.

Banner2k5's picture
Activity Score 551

yeh agree with 73pi this is gr8 the others i dont like.
I love the rebranding as diamond shreddies tho, the other ads dont really carry it off.

tony truong's picture
tony truong
Activity Score 40

I like it.

ricklongo's picture
Activity Score 1244

Is it me, or isn't a diamond merely a tilted square? How's that any different?

ivan's picture

That's the joke! It's the same freakin' thing. It's an ironic campaign.

mlsman5000's picture
Activity Score 128

this whole campaign TV etc will kill it at the award shows this year I already know it's done well at Clio.