Learn to Listen, Y

Agency Network: 
March 2012

To raise awareness for Portuguese sign language we created a print campaign that mixed everyday gestures with the way they are interpreted by deaf people. The goal was to show how easy and familiar sign language can be.

Print advertisment created by Youngnetwork, Portugal for Portuguese Federation of Deaf People, within the category: Public Interest, NGO.

Stay cool, this isn’t a robbery. It’s a T.
Portuguese sign language has 26 letters. Together they form a vocabulary shared by more than 80.000 people that can talk your ears off just by using their hands. Don’t miss out, join the conversation.
Deaf people speak Portuguese too. Learn to listen.

Advertising Agency: Youngnetwork, Lisbon, Portugal
Creative Director: João Peral
Art Directors: João Peral, Ricardo Martins, Alexandre Soares
Copywriter: Luís Leal Miranda
Photographer: Pedro Janeiro
Additional credits: Laura Abreu, Milene Candeias, Cristina França

Comments (3)

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neary jaclies's picture
neary jaclies
Activity Score 104


kleenex's picture
Activity Score 50204

All three ads were not special at all.

mertos's picture
Activity Score 904