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Agency Network: 
Published/Aired: 
March 2010
Portal La Dehesa Print Ad -  Barcode

Description

Advertising Agency: Unitas/RNL, Santiago, Chile

Print advertisement created by Unitas, Chile for Portal La Dehesa, within the category: Retail Services.

Executive Creative Director: Pancho González
Art Director: Maui Vásquez
Copywriter: Pancho González
Account Manager: Javier Braithwaite
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resul ay's picture

not classic...

resul ay
Activity Score 78
graphic design / turkey kutahya
junksortie's picture

is the ad trying to say something about DISCOUNTS & FALLING PRICES????

junksortie
Activity Score 18
Copywriter at DRAFT FCB ULKA
everartz's picture

i cant believe that you both didnt get it... it is a good ad and idea..

everartz
Activity Score 7613
Art Director |

| everartz |

Pushkaraj Shirke's picture

nor did monkey get it :(
fall winter collection sale???? must be in a european context or something

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

bukaccio's picture

Simple & clever.

bukaccio
Activity Score 75
IMPACT/BBDO
satrianee's picture

it is a barcode turns to be a rainfall during winter and fall... mot-a-mot... this monkey gets it, but don't enjoy it.
guess what.. if it was that good, they wouldn't put numbers there...

satrianee
Activity Score 3748
Patata Casada's picture

Then I wouldn't get it, I mean without numbers... Only black bars???

Patata Casada
Activity Score 118
Cursando 2º de la Licenciatura de Publicidad y RR.PP.
Phil Lestino's picture

I thought it was rain....didn't look like a barcode to me.

Phil Lestino
Activity Score 1684
Phil Lestino's picture

I thought it was rain....didn't look like a barcode to me.

Phil Lestino
Activity Score 1684
miko1aj's picture

Yes. This is poster.

miko1aj
Activity Score 3086
silvi's picture

I like it. Simple and clear.
Quiero mandar un saludo a todos los hermanos chilenos que luchan por levantar el país después del terremoto. Fuerza Chile! Ustedes son un pueblo fuerte. Desde Argentina, nuestro saludo.

silvi
Activity Score 4172
Copywriter
ek kanya's picture

nice. clever too. but nice. wonder if it gets the message across to non-art directors though.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

BrettB's picture

honestly, the bar code link is tenuous at best. looks more like falling prices to me, which is terrible.

BrettB
Activity Score 16
Art Director
perromalo's picture

Didn't get the barcode! I might be either dump or blind. Maybe both.

perromalo
Activity Score 429
Creative Director at Mateo&co
gonzalovp's picture

nice, i get it and i like it !

gonzalovp
Activity Score 12
blueturtles's picture

i didn't get the barcode either. but it's got legs. maybe have part of the barcode still constructed in one part. use perspective so it's a lot smaller. then make the rest of the barcode fall like rain. i don't know. but nice try.

blueturtles
Activity Score 239
Art Director at BBDO
grafikaholic's picture

So great!!!

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grafikaholic
Activity Score 23
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