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Agency Network: 
Published/Aired: 
April 2014

Description

Print advertisement created by Y&R, United States for PopClik Headphones, within the category: Electronics, Technology.

Caption

Keep the real world outside.

Advertising Agency: Y&R/Bravo, Miami, USA
Creative Director: Claudio Lima
Copywriters: Marlon Zanatti, Guto Monteiro
Art Director: Eli Ferrer
Illustrators: Eli Ferrer, Efrain Laboy, Elisa Sassi, Arthur D’Araujo
Account Executive: Emilio Recio
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damnson's picture

Execution wins over the idea.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

sacrilegend's picture

Love the illustration.

*Loathe* the line. Since when do we want to vilify the "real world"? Why not another word, like "distractions," or "cacophony"? Or word it differently entirely, alluding to how sound and music have their places, but not the same one?

sacrilegend
Activity Score 3394
Copywriter
NY Belfry's picture

Originally I was indifferent but I found myself taking time to explore the artwork in this campaign. I do like this.

NY Belfry
Activity Score 1045
Other at City College of Technology
ConejoCris's picture

the artwork is ten stars

ConejoCris
Activity Score 89
cvchitale's picture

Awesome execution!!!!

cvchitale
Activity Score 1418
Copywriter
Samson Muthiah's picture

well art.

Samson Muthiah
Activity Score 626
Other at Thisayanvilai |

Samson

bobafett's picture

Very nice art

bobafett
Activity Score 2322
General Manager
kleenex's picture

Solid art work

kleenex
Activity Score 51110
Web Designer/Developer
sold's picture

busy

sold
Activity Score 3305
Copywriter
dave2001's picture

beautiful illustration

dave2001
Activity Score 117
zildo's picture

nice

zildo
Activity Score 122
underscores's picture

superb artwork

underscores
Activity Score 335
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