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Medal

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by Estudio TZ, Brazil for Poly Juice, within the category: Non-Alcoholic Drinks.

Caption

Lowering your head at the end of the competition isn’t always bad, as long as it is to receive a medal.

Advertising Agency: Estúdio TZ, São Paulo, Brazil
Creative Director / Art Director: Tiago Zanatta
Copywriter: Luis Godinho
Illustrators: Tiago Zanatta
Retouch: Ronaldo Córnea
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Highest Rated

indo's picture

it's a nice direction, for me it,s okay

indo
Activity Score 72
Creative Director at creative /FA and production. University of Lagos (Unilag)
Stevil's picture

I agree that the athletes out of liquid has been done (Propel tv spots). However, the color and illustrative approach to these lets them stand on their own. The copy is definitely the most successful in this one. It comes off as cocky, but not snarky. Great work!

Stevil
Activity Score 108
Graphic Designer at Bluffton, IN
corndogfuneral's picture

I feel like the Art Director and Writer were competing for the ad.

corndogfuneral
Activity Score 1053
Art Director
Javi Ending's picture

Great copy but the visual has been done to death

Javi Ending
Activity Score 130
Copywriter
JamaisVu's picture

Oh come one, that's fucking old. 80s.

JamaisVu
Activity Score 408
JamaisVu's picture

Did you guys notice that the Creative director is also the illustrator?
I give him credits for that.

JamaisVu
Activity Score 408
CopywriterInTraining's picture

The word "always" needs to go.

"Lowering your head at the end of the competition isn’t bad, as long as it's to receive a medal."

It

CopywriterInTraining
Activity Score 162
Copywriter at It's a little place called Powers Agency
Guest's picture

it has been done so many times

Guest
Guest's picture

Your reply has been done so many times!

Guest
JamaisVu's picture

Shut the fuck up both of you!

JamaisVu
Activity Score 408
indo's picture

it's a nice direction, for me it,s okay

indo
Activity Score 72
Creative Director at creative /FA and production. University of Lagos (Unilag)
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