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Eskimo

Campaign
Agency Network: 
Published/Aired: 
February 2010
Polo Print Ad -  Eskimo

Also From This Campaign 2

Description

Print advertisement created by JWT, United Arab Emirates for Polo, within the category: Confectionery, Snacks.

Caption

Polo
The mint with the hole

Advertising Agency: JWT, Dubai, UAE
Executive Creative Directors: Chafic Haddad, Russell Heubach
Art Director: Husen Baba
Copywriter: Zahir Mirza
Illustrator: Xavier Cacho
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Highest Rated

pez's picture

i like the idea, but the i think the art director was a little lazy...

pez
Activity Score 1804
Creative Director
dsklan's picture

thats nice;)

dsklan
Activity Score 1926
Art Director at homeshop
Hibon's picture

What can we do with a hole? Sure creatives would find other great ideas.

Hibon
Activity Score 3734

Simple ideas are the best !

CrackerJackFlash's picture

fun

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

satrianee's picture

finally those holes served something :)

satrianee
Activity Score 3748
rolling.stone's picture

yes they did :D

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

ek kanya's picture

cool!

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

thedesignaddict's picture

Great idea. Simple and very clear message. Ownable.

thedesignaddict
Activity Score 5403
Art Director at Freelance
xcreativity's picture

too complicated, dont like it

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

bad astronaut's picture

LOL! how is that complicated?

bad astronaut
Activity Score 544
ACreativeSpirit's picture

too complicated? it's very simple explanation of what Polo can do, in a very creative way

ACreativeSpirit
Activity Score 178
Creative Director |

Always try to be unique even when forced to conform.

nspad's picture

Allow me to explain:

Mint has a cooling effect. When you suck on a mint it cools you down. There's nothing complicated about this visual, it's straightforward but involves a little cognitive effort to get the reward.

Great ad, guys, one I'm sure many creatives wish they had in their book.

nspad
Activity Score 96
Copywriter at Saatchi & Saatchi, New Zealand
Mr.Zorba's picture

i really liked your work and they all comments and negative ones too .. keep workin man

Mr.Zorba
Activity Score 25
Graphic Designer at dunia production
michdec's picture

I like this, a twist on the evolution visual, cute and funny

michdec
Activity Score 440
resul ay's picture

thats nice...

resul ay
Activity Score 78
graphic design / turkey kutahya
elnietodeNicho's picture

A few more hours in the illustrations would've made this a great visual. The idea is good, I like it.

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
hermotsura's picture

ok, elaborate if you're sitting there anyway. anybody can say that. no offense, but constructive criticism is far more valuable.

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

pez's picture

i like the idea, but the i think the art director was a little lazy...

pez
Activity Score 1804
Creative Director
ambareesha's picture

nice. not at all complicated. period.

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

Roshan Quintus's picture

for me the best ad ever done for polo. its so so simple n i feel polo.
p.s. other two ads are not necessary.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

funky_frogii's picture

very very very very creative and simple.........very good guys......

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

karan raghav's picture

good idea after a long time.......very nice.

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

Hiperion's picture

good idea

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Adaddicted's picture

Chafic Haddad strikes again!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

spelling's picture

Good idea!!!

spelling
Activity Score 42
LeeHarvey's picture

Nice.

LeeHarvey
Activity Score 3045
Creative Director
Wordnerd's picture

very nice campaign and art

Wordnerd
Activity Score 6692
Copywriter
sandhya rao's picture

haha idea is really funny and great disappointed with execution...

sandhya rao
Activity Score 217
india
alexander_bickov's picture

Cool idea

alexander_bickov
Activity Score 3279
smartar's picture

wow! love it! so simple! smart!

smartar
Activity Score 54
Art Director at diluvia
smartar's picture

wow! love it! so simple! smart!

smartar
Activity Score 54
Art Director at diluvia
hermotsura's picture

i think it's pretty awesome and well, fresh.

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

NikkiS's picture

good one!

NikkiS
Activity Score 9
Creative Director
archiwan's picture

very nice!

archiwan
Activity Score 55
Other at Assistant Architect, Malaysia
mosho's picture

i like the idea but i think u can look better than that

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

Buck Rogers's picture

Lovely!

Buck Rogers
Activity Score 12
Art Director
silvi's picture

I love this campaign!

silvi
Activity Score 4172
Copywriter
thus's picture

great execution.

thus
Activity Score 95
Art Director at A&D Advertising (Pvt) Ltd.
Spoonfeederxxx's picture

I'm just fed up of people using cold or chill to illustrate minty freshness...

I have no problem with the execution though...

Spoonfeederxxx
Activity Score 641
Copywriter
Figo's picture

Like

Figo
Activity Score 26
Art Director
Dzsoi's picture

Nice ads! If they are targetting young folks, I like the skateboarder -> snowboarder the most.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
mayankbarolia's picture

simple yet amazing.. :)
great ad..

mayankbarolia
Activity Score 144
kurtberengeiger's picture

A, ahem, cool series of adverts.

kurtberengeiger
Activity Score 7323
Copywriter
LeroyChristian's picture

hahahaha like it

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
pwucel's picture

wonderful... great ad

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
BigBevo's picture

Looks like the INNU campaign that was in CA Design in early 2000+

http://www.innu.net

Skp the intro and click on the icons to watch

BigBevo
Activity Score 2
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