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Apple

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by Grey, Malaysia for Polident, within the category: Health.

Caption

You'll forget you're wearing dentures.

Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Director: Wong Kai Ming
Copywriters: Jeff Orr, Lee Weng Onn
Photographer: Raymond Sih, IFL Studio
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Guest's picture

first idea :(

Guest
Guest's picture

I like!
Not first idea at all.

Guest
Guest's picture

student work.

Guest
missed my turn's picture

bad.

missed my turn
Activity Score 426
corre's picture

I like this one best of the three. But I agree about the mixing of taste with comfort from the other ad comments.

corre
Activity Score 196
izmild's picture

Nice.. Good communicating the brand...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest's picture

What r the black spots in this Apple?

Guest
everartz's picture

this is kiwi fruit, and its softer than the apple when you have a bite from it, maybe they wanna refer to the softness of the bites when your wearing the dentures, but i dont really find this campaign working at all, first idea, bad execution, shitty headline... gosh!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Adaddicted's picture

You cannot escape the client with such a thought ; P

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

psalyms's picture

hmmm!?
curiosity is also the mother of invention. the Buk-of-Psalms.

psalyms
Activity Score 116
advertising |

Curiosity is also the mother of invention.
theBUKofPSALMS.

damnAD's picture

Don't like the idea and the execution is not good at all. BTW they can find another fruit which is also soft but more delicious...

damnAD
Activity Score 44
copywriter
Guest's picture

i agree everartz, especially the HD ... tiz tiz tiz

Guest
Guest's picture

el texto que se utiliza no refuerza la imagen de la manzana tan suave como el kiwi.

Guest
brc912's picture

This and the pear are actually really bad because it gives me the impression that the polident holds tastes and that everything you eat begins to taste alike (Think back to the days of the Ron Popeil dehumidifiers... If you had one you know what I am talking about. they said you could dehydrate many things at once on different trays, but the problem was that everything began to taste alike.) If I am buying a denture paste I do not want it causing my apples to taste like kiwis or my pears to taste like watermelon.

brc912
Activity Score 105
Graphic Designer
Guest's picture

Yawn!

Guest
Guest's picture

blind intern attempts post work... success? I think not.

Guest
Guest's picture

Did I miss something or what? there's no idea!!!

Guest
Guest's picture
Guest
Guest's picture
Guest
Guest's picture

not new... The publisher Shourok in Cairo use the same concept...

Guest
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