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Submerged DJ

Campaign
Agency Network: 
Published/Aired: 
February 2010

Description

Creative Directors: S.Cappiello, A.Hernandez

Print advertisement created by La Cancha, Venezuela for Polar Light, within the category: Non-Alcoholic Drinks.

Caption

Extra refreshing

Advertising Agency: La Cancha, Caracas, Venezuela
Art Director: Luis Peña
Copywriter: Werner Lemke
Illustrator: Anonimus Studio
Photographer: Miguel Angel Alonso
Account Director: Beatriz Urdaneta
Producer agency: Ada Odreman
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Highest Rated

veneg's picture

Stunning art direction !

veneg
Activity Score 45
20max01's picture

The visual is amazing. Love the photography and art direction.

20max01
Activity Score 133
Art Director at Miami Ad School San Francisco
bobby666's picture

good art direction, good execution, good layout.

bobby666
Activity Score 1460
RMG Connect, India
meraj's picture

there are many copy like this have been executed...but this one is the better one just because of its awesome art direction, photography, layout..........means total execution made it different :)

meraj
Activity Score 216
university
satrianee's picture

just like it says... extra refreshing!

satrianee
Activity Score 3748
Da Vishal's picture

Awesome, really great art direction

Da Vishal
Activity Score 23
Graphic Designer at Pune
veneg's picture

Stunning art direction !

veneg
Activity Score 45
monsieurange's picture

Demasiado lineal para mi gusto.

monsieurange
Activity Score 520
Creative Director
baconfrank's picture

visual is cool

baconfrank
Activity Score 40
Graphic Designer
Dev Kumar's picture

Very good execution. However I think 'refreshing' could be a lot more than just dancing which was the theme in the entire campaign.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
sintra's picture

although the idea of using water for drinks has been overused, I like this approach. And art direction is great.

sintra
Activity Score 699
Administrative
The Paperweight's picture

Please see the link: http://www.youtube.com/watch?v=3kQFoUkjVcE

Then you'll understand how it is copied from a popular TVC shown in Bangladeshi TV Channels and then uploaded through YouTube for more than 10 months!

The Paperweight
Activity Score 26
Copywriter
Stevie Wonder's picture

Of course, Paperweight!
In Venezuela, we’re always looking for new Bangladeshi TV commercials on youtube. They're our source of inspiration.

Jujuuuu...

Stevie Wonder
Activity Score 4
elfede's picture

El arte está bien. La idea de sumergir gente ya está muy usada, desde hace tiempo.

elfede
Activity Score 140
Copywriter at Publicis Impetu
tortis24's picture

hahahaaha, thats a good one stevie

tortis24
Activity Score 160
kurtberengeiger's picture

I really like how the records are floating upwards. :)
Simply fantastic art direction. Congrats to the team.

kurtberengeiger
Activity Score 7323
Copywriter
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