Submerged DJ

Agency Network: 
February 2010

Creative Directors: S.Cappiello, A.Hernandez

Print advertisment created by La Cancha, Venezuela for Polar Light, within the category: Non-Alcoholic Drinks.

Extra refreshing

Advertising Agency: La Cancha, Caracas, Venezuela
Art Director: Luis Peña
Copywriter: Werner Lemke
Illustrator: Anonimus Studio
Photographer: Miguel Angel Alonso
Account Director: Beatriz Urdaneta
Producer agency: Ada Odreman

Comments (15)

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Highest Rated

veneg's picture
Activity Score 45

Stunning art direction !

20max01's picture
Activity Score 133

The visual is amazing. Love the photography and art direction.

bobby666's picture
Activity Score 1460

good art direction, good execution, good layout.

meraj's picture
Activity Score 216

there are many copy like this have been executed...but this one is the better one just because of its awesome art direction, photography, layout..........means total execution made it different :)

satrianee's picture
Activity Score 3748

just like it says... extra refreshing!

Da Vishal's picture
Da Vishal
Activity Score 23

Awesome, really great art direction

veneg's picture
Activity Score 45

Stunning art direction !

monsieurange's picture
Activity Score 520

Demasiado lineal para mi gusto.

baconfrank's picture
Activity Score 40

visual is cool

Dev Kumar's picture
Dev Kumar
Activity Score 834

Very good execution. However I think 'refreshing' could be a lot more than just dancing which was the theme in the entire campaign.

sintra's picture
Activity Score 699

although the idea of using water for drinks has been overused, I like this approach. And art direction is great.

The Paperweight's picture
The Paperweight
Activity Score 26

Please see the link:

Then you'll understand how it is copied from a popular TVC shown in Bangladeshi TV Channels and then uploaded through YouTube for more than 10 months!

Stevie Wonder's picture
Stevie Wonder
Activity Score 4

Of course, Paperweight!
In Venezuela, we’re always looking for new Bangladeshi TV commercials on youtube. They're our source of inspiration.


elfede's picture
Activity Score 140

El arte está bien. La idea de sumergir gente ya está muy usada, desde hace tiempo.

tortis24's picture
Activity Score 160

hahahaaha, thats a good one stevie

kurtberengeiger's picture
Activity Score 7323

I really like how the records are floating upwards. :)
Simply fantastic art direction. Congrats to the team.