Advertisement

Elephant

Campaign
Agency Network: 
Published/Aired: 
June 2010
Polar Bear Print Ad -  Elephant

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, Thailand for Polar Bear, within the category: Office Equipment.

Caption

Sticks everything safely. Polar Bear

Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit L.msiricharoenchoke, Nopadol S.ikieatikajohn
Art Directors: Wisit L., Nopadol S., Gumpon Laksanajinda, Somchai Dejnarongpitak, Nat Promdhep
Copywriters: Jutatip Praditgate, Kiattisak Kitabhuwanontha, Kris Garford Spindler
Producer: Paiboon Suwansangroj
Photographer: Anuchai Secharunputong / Remix Studio
Image Composer: Anuchai Secharunputon . Remix Studio
Account Manager: Peerajet Sringean
Log in or register to post comments

Highest Rated

Libor Oubrecht's picture

I like it - maybe it's not totally simple to understand.

Libor Oubrecht
Activity Score 309
Copywriter
Guest's picture

so.. the elephant is stuck onto a glass ceiling afraid of the mice..? took too much attention to detail to work that out, also a bit too surreal in my opinion. Consumers are unlikely to spend that amount of time working an ad out.

maybe same idea but another execution would have made this work.

Carolyn

Guest
Guest's picture

This just won at cannes.

Guest
Guest's picture

Don't care if it won at cannes - the REALITY is that it wouldn't work in the real world under this execution neither in print nor outdoor. I didn't even notice the small strips on the feet until i noticed the brand, and it took a while to work out what resembled sperm to be mice.

If all creatives are doing is looking to win awards then advertising rev is just gonna keep slumping. Clients feel the ad industry has lost touch with its consumers, If the ad doesn't communicate then what's the point.

Like I said the IDEA is great, the art direction (not the graphics) is poor.

Guest
Guest's picture

i must say i agree with her

Guest
Jupiter's picture

a good laugh on an otherwise gloomy, rain-soaked friday morning...thailand-style haha!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

ralphhasenohr's picture

simple idea, funny execution - great advertising!

ralphhasenohr
Activity Score 44
freelance creative
ralphhasenohr's picture

simple idea, funny execution - great advertising!

ralphhasenohr
Activity Score 44
freelance creative
tirthomitro's picture

I swear I'v seen this b4.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

ithink's picture

I am just wondering what will happen to the elephant after all the mice waiting for long goes off.........

ithink
Activity Score 52
Art Director |

"I DON TAKE ADVERTISING SERIOUSLY"

jponino's picture

sucks again, what's creative in that? besides it's not funny... fuck, how people can congratulate that shit
this one depressed me....

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
prs's picture

although the work is good and the details were covered nicely and i must admit there are few lapses and loopholes as well. What happens if the elephant poops since the pooping area is exposed. Wouldn't it carry a negative message?

prs
Activity Score 210
Creative Director at Kathmandu, Nepal |

Don't follow the herd - be yourself!

theinspector's picture

funny

theinspector
Activity Score 121
Luis Maram's picture

Really this won at cannes? One more reason I don´t believe in contests

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

gioborde's picture

Theres some really uptight people here, theres no need to create a whole story behind these visuals, Whats so difficult to understand ?, he´s taped to the cieling safeley, thats it....Some people really need a vacation or theyll just end up fuc*ing the whole advertising world for everybody.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

michelangelo's picture

the same concept was done in India a few years back

michelangelo
Activity Score 660
Libor Oubrecht's picture

I like it - maybe it's not totally simple to understand.

Libor Oubrecht
Activity Score 309
Copywriter
velle's picture

these are great - if the mice are too small, maybe a massive outdoor poster would do the trick. there are so, so great my sides hurt.

velle
Activity Score 1550
Copywriter
Cheerriiee's picture

very funny, i'll definately buy this product.

Cheerriiee
Activity Score 952
Graphic Designer
Featured Content

Latest Collections

Advertisement