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rocketman's picture

beautiful visuals, ambiguous message.
if the copy said something like: "clothes to get man back into nature", then maybe.

rocketman
Activity Score 385
Creative Director at jwt / glue
brainzed's picture

If you put it like that, then the second degree is gone.
I think the line is very clever, as if there were no more "wild" men living in nature and then you need to reintroduce them in the wildlife.
Of course it is ambigious, but that's the point…

brainzed
Activity Score 652
Art Director
gmint7's picture

:::J:::
bringing men back to nature?

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

fractalrene's picture

That's how you shoot a campaign. Well done!
I still think that you would benefit from what rocketman is saying.

fractalrene
Activity Score 1504
Copywriter
ManchuChanchu's picture

idea is decent. but the way they've crafted line makes it boring

ManchuChanchu
Activity Score 701
Art Director
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