Advertisement

Pocket

Published/Aired: 
March 2007
 Pocket

Description

Club de Lectore's Card gives discounts in music shows, restaurants, cinemas, theaters, etc.

Caption

There's a world of entertainment in your pocket

Advertising Agency: Aldea Santiago, Chile
Executive Creative Directors: Martín Vinacur, Gabriel Huici
Creative Directors: Felipe Mañalich, Nicolás Neumann
Art Directors: Rodo Vivanco, David Calderón
Copywriters: Nicolás Neumann, Felipe Mañalich
Illustrator: Salamanca
Photographer: Salamanca
Other additional credits: MauroMedina
Log in or register to post comments

Highest Rated

felipe manalich's picture

No. Here I am... hello.
No need for tricks, no need for nicks.
Something you wanna say?

felipe manalich
Activity Score 25
Creative Director
jackblack's picture

Interesting idea. Not sure when the last time I had a paper clip in my pocket, but I love the huge piece of lint.

jackblack
Activity Score 2357
Art Director
roman-schwienbacher.com's picture

nice visual

roman-schwienba...
Activity Score 1021
Photographer
addyhoch10's picture

cute idea. it's a pity that the retouching is so bad, especially when it comes to perspective...

addyhoch10
Activity Score 2592
Art Director
Fleur0379's picture

fleur
interesting idea. there's something missing though (art direction) for one to feel the pocket.

Fleur0379
Activity Score 32
Art Director |

fleur

osmosis's picture

yes I agree, there could have been like the grass (in the pic) to seem like a handkerchief maybe.

osmosis
Activity Score 14
Art Director
Rusio's picture

Agree. The inside the pocket theme is definetly missing.

Rusio
Activity Score 326
Copywriter
Chris's picture

a bit zipper in the sky perhaps?

Chris
Activity Score 1935
Art Director
copycomoelcopi's picture

interesting but that's all. agree with the comments above, looks forced the connection with the pocket issue. and, btw, its a scam, scam, scam!

copycomoelcopi
Activity Score 822
Copywriter
Dick Huges's picture

Agree with a lot of ppl here. nice idea but lacks in art-direction.

Dick Huges
Activity Score 937
Copywriter
chavezonico's picture

Que significa "Otros créditos adicionales"???

chavezonico
Activity Score 22
Art Director at Grey Chile
jorge21's picture

Creo que estan en un error chicos de Santiago de chile !! creo que es una idea de COCA COLA!!!!!!!! Es lo mismo que el comercial un mundo detras de la maquina repartidora de gaseosas! pero solo en otro aspecto!! creo que tienen que ver mas publicidad chicos pero la grafica esta bravaza!! solo los felicito por eso !! cuidence y suerte :)

jorge21
Activity Score 307
Copywriter |

Jorge Bryson

hang-the-dj's picture

Yep, I concur, the idea is cool but the art is shocking.

hang-the-dj
Activity Score 1262
Copywriter
jungleraven's picture

somthing missing? may be a stichline can help across th sky. btw nice idea.

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

Thomas93's picture

Matuzalem = Mañalich?

Thomas93
Activity Score 24
Creative Director
MATUZALEM's picture

mañalich? who is mañalich?

MATUZALEM
Activity Score 6
Copywriter
Thomas93's picture

mañalich?
well, mañalich = matuzalem = yuri gagarin

i know your tricks

Thomas93
Activity Score 24
Creative Director
felipe manalich's picture

No. Here I am... hello.
No need for tricks, no need for nicks.
Something you wanna say?

felipe manalich
Activity Score 25
Creative Director
Thomas93's picture

no.
you're boring
very boring

Thomas93
Activity Score 24
Creative Director
felipe manalich's picture

Says who?
Please fill up the next space with your real name _____________.
Hey doggy! Are you gonna bark all day or are you gonna bite?

felipe manalich
Activity Score 25
Creative Director
Thomas93's picture

bye mañalich

Thomas93
Activity Score 24
Creative Director
felipe manalich's picture

I`m a boring man, but still enough MAN to use my really boring name.
Good bye ___________, without the Good.
Felipe José Mañalich Raffo.

felipe manalich
Activity Score 25
Creative Director
Thomas93's picture

bye mañalich

Thomas93
Activity Score 24
Creative Director
mrtalented's picture

nice photo. trashy idea. sorry.

mrtalented
Activity Score 2171
Creative Director
adroitmachine's picture

Poor job with the photo, if you're going to do it, do it right. No reason to put the rough into production just because you're tired of trying.

adroitmachine
Activity Score 20
Art Director
danyel's picture

Ei, voces ai embaixo dos comentarios: vcs sao uns bananoes... Tipo: "a graminha", "a perspectiva" Ou..."eu nao lembro de ter colocar uma chave no bolso". Eh porque vc deve ter sentado na chave seu BOIOLA. Isso eh falta do que fazer. Abram um clube de critiba publicitaria no Congo Belga e depois contem as suas opinioes abalizadas para o ditador de plantao. Vamos ver se vcs tem coragem. Bey, frustrate people above. The ad is SIMPLY MARVELLOUS!
Danyel

danyel
Activity Score 2
macho ad
Featured Content

Latest Collections

Advertisement