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Statue man

Agency Network: 
Published/Aired: 
May 2009
PlayStation Print Ad -  Statue man

Description

Executive Creative Directors: Juan Sánchez, Guillermo Ginés.

Print advertisement created by TBWA, Spain for PlayStation, within the category: Gaming.

Advertising Agency: TBWA Madrid, Spain
Creative Director: Vicente Rodríguez
Art Director: Fran López
Copywriter: Vicente Rodríguez
Illustrator: Gonzalo Puertas
Photographer: Gonzalo Puertas
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Highest Rated

Guest's picture

you never heard of the human statue...people that pretend to be statues without moving for about a whole day....well, this ad very well shows a solution to a problem plus adding the product benefit...I think its brilliant....Instead of making efferts not to move...just play...and problem solved....jajajjaja...great

Guest
talkingisfree's picture

If you don't move you can't play.
Not working, not at the level of yhe older PSP ones.

talkingisfree
Activity Score 2712
Art Director
Guest's picture

I agree. It would be better for PSP alternative use, for example: "Not only games. PSP Movie player".

Guest
Guest's picture

seems to be very funny playing PSP...

Guest
Guest's picture

I don't get it. what the guy has to do with psp?

Guest
Guest's picture

I believe that instead of earning his money by standing still, he is just begging, because with the new PSP it is impossible not to play. I think, maybe

Guest
Guest's picture

you never heard of the human statue...people that pretend to be statues without moving for about a whole day....well, this ad very well shows a solution to a problem plus adding the product benefit...I think its brilliant....Instead of making efferts not to move...just play...and problem solved....jajajjaja...great

Guest
ORISHAS76's picture

Me gusta!

ORISHAS76
Activity Score 344
Guest's picture

The idea is: Normally these 'living statues' put a lot of effort into standing still for a very long time.
In this case, the game is so engaging, he can sit still for hours with no effort (if you don't count moving his thumbs)

Guest
Guest's picture

Yes, we understood. The thing is the idea is not good, it doesn't work, is forced.

Guest
Guest's picture

Lots of those living statues on the Rambla in Barcelona

Guest
capywriter's picture

ok, it keeps you focussed. But where's the excitement, the adrenaline...?

capywriter
Activity Score 5509
Copywriter at Freelance
Guest's picture

this is so stupid it's gonna win something per sure.

I'll bet you anything.

Guest
maxsteel's picture

CONGRATULATIONS REALLY GOOD WORK, AMAZING PHOTOGRAPHY

maxsteel
Activity Score 98
General Manager at Y&R
just write's picture

I THINK THE IDEA TO SAY THAT "THIS PSP IS SO ENGAGING THAT U BECOME STATUE PLAYIN IT" :)

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

yes, that's the idea.

it's still stupid.

Guest
Guest's picture

Funcionaría mejor si el plato estuviese LLENO de dinero / It´ll works better with the dish full of money

Guest
Guest's picture

the adrenaline is represented by the veins popping out. Does anybody here even have a degree in arts? Or even know about the arts or the idea of advertisement?

Guest
Guest's picture

doesn't work, wouldn't have got it without the explanation, and once I got it didn't make sense.
fail

Guest
Guest's picture

Good photo. Bad idea.

Guest
Emran Hayat's picture

1 cant b bothered while playing psp

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

This one left me scratching my head. Even after reading people's comments, I don't understand what's compelling about a statue guy playing the game. Desperately needs a payoff line of copy or something.

Guest
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