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Soldiers

Campaign
Agency Network: 
Published/Aired: 
April 2008
PlayStation Print Ad -  Soldiers

Also From This Campaign 2

Description

Print advertisement created by BBDO, Chile for PlayStation, within the category: Gaming.

Advertising Agency: BBDO Chile
Executive Creative Director: Joaquin Bascunan
Creative Directors: Emerson Navarrete
Art Director: Emerson Navarrete
Copywriter: Cristian Schinadeerman
Illustrator: Ricardo Salamanca
Photographer: Lautaro
Head of Art: Fernando Riveros
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brain123's picture

It is cool, but it has PS2 style. The idea feels old somehow.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
sumsum's picture

the art is great and the idea is easy to get. not so the tbwa paris-stuff.

sumsum
Activity Score 613
copywriter
Pieter Decanniere's picture

It's nice wallpaper. Like the visual, but I don't know why I should buy the game or the console.
Maybe I'm too old to understand the message.

Pieter Decanniere
Activity Score 22
Ogilvy Brussels
Zemane's picture

Brain123,
This got notjing to do with ps2.
Get a grip.

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

Crisp One's picture

Beautiful Photoshop !

Crisp One
Activity Score 2005
Other at New York
TrainRunner's picture

This is great.

TrainRunner
Activity Score 225
Art Director
fernando aljaro's picture

Rico, exquisito!

fernando aljaro
Activity Score 750
Creative Director |

Fernando Aljaro / Creative Director JWT

JFDreamer's picture

Good idea. Bad photoshop.

JFDreamer
Activity Score 176
BBDO - Perú |

keep smilling

ogilvyandmenon's picture

how is this bad photoshop? please explain

ogilvyandmenon
Activity Score 178
O&M India
ivan's picture

I'd like my campaigns to be as bad as this one. ;)

ivan
Creative Director at Ads of the World
Bundy Agency's picture

your mums bad photoshop

This is super work well done

Bundy Agency
Activity Score 597
Art Director
control C's picture

ok... if thats bad photoshop show some of your work, lets see if you have the right to have an opinion in this matter.

control C
Activity Score 108
Copywriter
eugenius's picture

Bad Photoshop? Are u NUTS!!!
I love it :")
The Execution is Wicked.

eugenius
Activity Score 396
Art Director
hernanCITO's picture

Bad photoshop? Don't take it wrong dude, but it smells like envy a lot.
I think is an awesome photoshop and on top of that, I'd dare you to show me some pieces (don't have to be yours) that are not better than these, just as good as these ones.

AWESOME JOB RICARDO!!!!!

Congratulations

Me parece que vi un lindo gatito.

hernanCITO
Activity Score 44
Creative Director
adstrike's picture

bad PS my ass. beautiful work clap clap. put the gamer where it should be, congratz.

adstrike
Activity Score 334
Copywriter
Rodrigo Bravo's picture

Abusadores.

Ta la zorra.

Rodrigo Bravo
Activity Score 2
Euro RSCG Santiago
bompa's picture

bad photoshop? Are you sure? Show your work then talk? Or like ogilvyandmenon said, explain please. Thanks. Idea is PS2, true but the art direction is awesome.

bompa
Activity Score 318
Copywriter
Barkach's picture

Gold Cannes Lion for sure.... Good on you guys!

Barkach
Activity Score 200
Creative Director at DDB Venezuela |

http://yonoveotele.wordpress.com/

valhallenx's picture

Bad photoshop??... yeah, I'm sure you can do it better.
Vamos Chile!! Ojalá nos vaya la zorra este año en cannes. Con este nivel demas que sí.

valhallenx
Activity Score 92
Copywriter
Ag's picture

Te enteraste que los premios vienen con nombre y apellido?

Ag
Activity Score 305
Copywriter
Friends's picture

but of the same

Friends
Activity Score 6
art
rcantalice's picture

bad photoshop? Are you crazy?

The idea isn't all that but the execution is brilliant....

rcantalice
Activity Score 37
Art director
Dick Huges's picture

This ad is so 2004

Dick Huges
Activity Score 937
Copywriter
Barkach's picture

2004 jajajajajajajajajaja perhaps you haven't got it... Let me explain the idea... Playstation is a device where you can play games... and....

Good on you Chile!

Barkach
Activity Score 200
Creative Director at DDB Venezuela |

http://yonoveotele.wordpress.com/

Pauflies's picture

Both pieces are awesome, but the style and visual isn't new, didn't surprise me for the idea. That's why i think he says it's 2004.

Pauflies
Activity Score 205
Art Director at Art director / Road Publicity, Barcelona |

http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/

cristo's picture

Este equipo creativo ha hecho las cosas demasiado bien.
Felicitaciones BBDO, han puesto el nombre CHILE en la Región y en el mundo. Están trabajando a un tremendo Nivel.
Gracias por el esfuerzo.

cristo
Activity Score 225
Estudiante.
sadman's picture

Chupapico

sadman
Activity Score 39
Creative Director
BrownSugar's picture

daaaayyyyum!

BrownSugar
Activity Score 104
graphic Designer |

Pass me that Glitter. I've got Turds to polish

cristo's picture

sadman sos grosso :)

cristo
Activity Score 225
Estudiante.
fractalrene's picture

Great work. The idea takes those soldier and boxer executions one level up. Of course... the artwork of Salamanca is evident. Well done!

fractalrene
Activity Score 1504
Copywriter
johnson's picture

so so...

johnson
Activity Score 45
Michael Wolmans's picture

It reminds me of the PS2 stuff where the game character is praying to his god.

Michael Wolmans
Activity Score 94
Copywriter
Vicomte's picture

Beautiful Art

Vicomte
Activity Score 287
Copywriter at Copywriter
Have Heart's picture

Idea is solid, photoshop-work is plain amazing! Great piece of work!

Have Heart
Activity Score 922
Art Director
Henrikssen's picture

Great art, deserves a statue.

Henrikssen
Activity Score 47
Copywriter at Westerdals SOCC
Jarne von Wolfsburg's picture

* * * * *

also like the photoshop, but the whole look really is 2004. The idea is great. A new dictatorship..the demolition of saddams statues in iraq in reverse. that´s what I see, and my view is perfect.

Jarne von Wolfsburg
Activity Score 264
Copywriter |

* * * * *

Pixelio's picture

Amazing. But the tag is not necessary. The 4 simbols can say it all. Everybody knows that PS is in his third generation.

Pixelio
Activity Score 14
Freelance
pretty good's picture

I love it

pretty good
Activity Score 364
copywriter
Néstor's picture

pretty cool ad, nothing more to say.

Néstor
Activity Score 126
Copywriter |

ZappingLatam.com

file's picture

que puteria

file
Activity Score 35
art director
Perrito's picture

¿Es idea mia o todas las gráficas de PS BBDO Chile tienen el mismo estilo gráfico de PS2 TBWA Paris?

Perrito
Activity Score 16
file's picture

deje la envidia perrito!!

file
Activity Score 35
art director
m í t i c o's picture

Un trabajo genial!!!

Felicitaciones!!!

Viva Honduras !!!

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
mondo's picture

that's the world of playstation!
jea ...i like it very much, from photoshop till idea!

mondo
Activity Score 142
crazydave's picture

it's amazing illustration and photoshop but seriously, where the hell is the idea? too many ads these days rely on look and no concept. It's sad.

crazydave
Activity Score 114
Carlos Duty's picture

tremendo aviso, tremendo trabajo.
lástima que hayan errado el producto.
bien por salamanca, mal por los creativos.

Carlos Duty
Activity Score 96
Copywriter
Jetstream's picture

It looks little bit like Erik Vervroegens work, but very nice and beautiful.

Jetstream
Activity Score 115
Other at Freelance CD
cullers's picture

I don't understand why this would make anyone buy a PS3. This concept of the little game characters worshiping the player could work with any gaming system, and the others are cheaper. Plus, the hand in the foreground makes me think Nintendo's Smash Brother's series - even though I know the hand is headed to the statue, it still looks like the main baddie from a whole other franchise.

The poster is very attractive, however.

cullers
Activity Score 332
SCAD
ivancapo's picture

INCREIBLE. FELICITACIONES DESDE ARGENTINA

ivancapo
Activity Score 88
Art Director
triptancio's picture

Felicitaciones el arte es muy bueno.

triptancio
Activity Score 69
Art Director
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