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Rommel

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by BBDO, Chile for PlayStation, within the category: Gaming.

Advertising Agency: BBDO Chile
Executive Creative Director: Joaquin Bascuñan
Creative Directors / Art Directors / Copywriter: Emerson Navarrete, Fernando Riveros
Photographer: Eugenio Recuenco
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Guest's picture

execente gráfica, muy buena idea, pensada en el mundo de los gamers, grandes todos los creativos que participaron en este proyecto,le sube el pelo a la publicidad en chile con este tipo de piezas.

Guest
Wordnerd's picture

ok... so paying guys bring them back to live, right?

was there a need for the swastikas? gives it a very... erm... different additional message.

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Wordnerd it's ROMMEL, in a WWII Nazist hospital there would have been swastikas everywhere

Guest
Wordnerd's picture

yeah right. like anybody sees this ad and says "hey it's ROMMEL!" wake up, dude. real ads don't have a title

Wordnerd
Activity Score 6692
Copywriter
picntype's picture

i'm lubbing it

picntype
Activity Score 175
Art Director
Guest's picture

I Like it, I like it a lot.
Typicall playstation strange-ness, but works for the product.

Guest
john doe's picture

The artwork of salamagica is always impressive. Great styling and fine look at the details as well.
I just wonder, if the whole concept adds something new to earlier playstaion campaigns.

john doe
Activity Score 1571
Art Director
Byte's picture

This artwork does not belong to Salamagica Studio. The credits for this campaign aren´t the right ones.

Byte
Activity Score 327
Art Director |

Byte!

Jon-Paul Mountford's picture

great art direction, strong brand awarness
loving the mood of them

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Guest's picture

Same ol' Same ol'

Guest
Guest's picture

the artwork is from a spanish guy named Eugenio Recuenco

Guest
Guest's picture

I think the work looks great but I am a little bit confused about the idea. Maybe its because its Friday

http://dearadvertisin.blogspot.com/

Guest
Guest's picture

In Chile, drugs like Pisco, Coke and Nazi Blood are available and cheap. For all the rest of us, there's Playstation. Hail to that.

Guest
jonybeta's picture

Really good idea, Recuenco´s is one of the best photographers in the world. Love the execution.

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

everartz's picture

very good, in fact its excellent.. PS3 has really weird compositions when building an idea for a campaign and its well achieved in this campaign.

everartz
Activity Score 7613
Art Director |

| everartz |

Javier Ramírez's picture

10/10

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

excelente grafica!!
que buena idea!!
me quede con ganas de ver más piezas de la campaña

Guest
Guest's picture

very nice... very f... nice

Guest
Guest's picture

EXCELLENT PUBLICITY !!!
I really think the world anti-censorship and free speech are growing stronger! =)
This in an example that EVERYTHING should be accepted and embraced.
I deeply applaud this bravado! Keep up the good work!!

Guest
Guest's picture

EXCELLENT

Guest
Guest's picture

No idea what's going on here, I'm all for ads making you work for an 'aha' moment but I can't see it here. Unless its just another cheap stunt for some viral chat about 'outrageous use of Nazi references'...but stylistically it looks great. but then who cares, everyone 'looks great' in this space. Must try harder

Guest
Guest's picture

看不懂啥意思。。

Guest
Juan Cabral's picture

I like that too.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

willy wonka's picture

Excellent Art!!!

willy wonka
Activity Score 137
work
xezadaca's picture

BRILLANT!!!

xezadaca
Activity Score 85
Art Director
franktrana's picture

"When playing PS3 you can interact with any character you want to give life to" or something like that?

franktrana
Activity Score 99
Art Director at HK Advertisingbureau |

http://www.flickr.com/photos/24034638@N03/

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