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Published/Aired: 
February 2009
PlayStation Print Ad -  Playground

Description

Print advertisement created by Chosun University, South Korea for PlayStation, within the category: Gaming.

Caption

Let's play!

Advertising School: Chosun University, Gwangju, South Korea
Creative Director / Illustrator: Ho-kyun Jung
Art Directors: Uk Seo
Copywriter: Jae-shik Seo
Photographers: Jae-shik Seo
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Highest Rated

JamaisVu's picture

Eat your hearts out, haters. This is an awesome ad, with a beautiful art direction.

JamaisVu
Activity Score 408
Guest's picture

Forced + Weird photoshop job = this ad.

Guest
Guest's picture

forced critique!

Guest
Guest's picture

OK, since you think it's forced I'll actually go into it.
Not a terrible job of art directing, but it looks like it was all stock images pasted together. It looks kind of awkward.
The copy is really forced - 'Let's play!' is not doing it for me. I know you guys can do better because you go to an Ad School, you're better than that.
The concept is kind of bland. Your target is way to old to play with these things (unless they're drunk). Playstation has always gone with something trippy for their tv advertising and that fits with the target.

You can do better, don't just stop because you're in school. Push the idea and get a great book instead of leaving it like this.

Wait, don't take my advice if this fits the brief (for some reason)

Guest
Guest's picture

good

Guest
Guest's picture

good

Guest
mattattaxx's picture

this is cool, sony has historically had some bright shiny ads that don't show the product, and this would fit in with some refinement.

mattattaxx
Activity Score 273
SNAP Newspaper Group
Guest's picture

for a student work - at least it has an idea.

Guest
ogoby's picture

the art of play.

ogoby
Activity Score 4
Guest's picture

yeahhh.. good ad

Guest
derya's picture

nice ad.

derya
Activity Score 302
Copywriter
Guest's picture

Good one.

Guest
Disco Munky's picture

Never been a fan of Playstations advertising. Has always felt like a bunch of pretentious wank. This is much the same, although they've toned down the arty-ness and turned the boring dial up to 11, lame.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

mattattaxx's picture

yeah but it's a student idea.

mattattaxx
Activity Score 273
SNAP Newspaper Group
Disco Munky's picture

I totally missed that sorry. For student work it's ok.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

corndogfuneral's picture

It's Ahight.

corndogfuneral
Activity Score 1053
Art Director
TRICKY's picture

very weird concept
why? well there's a paradox in this idea using outdoor games versus PS3 which is basically an indoor game station so is PS3 replacing outdoor games for kids??????
parents will not agree that PS3 will replace the outdoor games so to whom are we talking to in this ad.. kids????

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

This is not a Nintendo Wii ad. Remember that the PS3's main target is not kids :) The idea is pretty good to be a student's. The art direction could be better, but I'll leave those comments to the Art Directors.

Guest
Gualcor's picture

moralist...

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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Studioroyaa1.nl's picture

Forced idea..

Studioroyaa1.nl
Activity Score 14
Creative Director at JUNIOR* ACADEMIE
agwbl's picture

agreed

agwbl
Activity Score 304
cebado's picture

para mi esta buena!!

cebado
Activity Score 256
General Manager at --
Guest's picture

Para mi. Estás mal.

Guest
Guest's picture

Why Yellow?????????

Guest
ming the merciless's picture

PS3 is actually amazing. This ad tells me it's kinda lame stuff for kids. Therefore this ad feels totally wrong for me.

ming the merciless
Activity Score 190
Copywriter
Guest's picture

Goog!
so cool

Guest
Guest's picture

good~ So cool

Guest
gmint7's picture

:::J:::
it works. good job. better than most real playstation ad i would say.
i only gave 5 cuz it's bad idea for student to do this client.
People like playstation ads because they are bizarre and doesn't make human sense. (most..eg. baby weeping, blowup doll, plugs, etc)
that means it's easy (just put anything creepy from your last nightmare, and it'll work).
I don't like ads that are favored jus because they are strange and visually beautiful.
try other more challenging clients and win awards!! (PS ads never won any award except controversies, as far as i remembered)

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

JamaisVu's picture

Eat your hearts out, haters. This is an awesome ad, with a beautiful art direction.

JamaisVu
Activity Score 408
Guest's picture

I don't get those hating on this. For student's work it's not bad. Clear, on brand (in my opinion). The shapes are pretty much *always* forced in Playstation ads (for those who love dropping the F word).

Guest
Guest's picture

cool student idea.

Guest
Guest's picture

just great~

Guest
Guest's picture

just great

Guest
samwanzer28's picture

All has been said, and this is a students work so just give it a break. They can still improve.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

Guest's picture

Student work should be better than this. They don't get a brief most of the time, they can choose their own products and they have no one hounding them. There is absolutely no insight on this (or a concept).
It looks like the creative team went:
hey, what's cool about playstation?
It's a video game.
What do people do with video games?
Play them.
Where else do people play?
Playgrounds!
Ohhh, I got it, I got it. Lets make playground equipment look like the buttons and have them in the same color. And for the kicker, our tag line will say "let's play! in an ugly font with no independent kerning. It'll sound like playstation is asking the kids to play.
The only time an adult is going to say 'let's play' to the kid is if he wants to abduct the kid.
This Ad does not fall under the position of the brand. The target is more mature, this would be better for the Wii (but don't do it).

Guest
Guest's picture

its more like a Wii Ad....

Guest
theanc's picture
theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest's picture

very good!

Guest
x666x999x's picture

PROS : STATE OF THE ART IMAGINATION
CONS : EXTRA EFFORT COULD HAVE MADE IT LOOK EVEN BETTER . ( YOU KNOW WHAT I MEAN )

x666x999x
Activity Score 7
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capywriter's picture

Hmm... it doesn't invite me to play with PS3...

capywriter
Activity Score 5509
Copywriter at Freelance
Guest's picture

nice work : )

Guest
CamiloSanchez's picture

in the ps controller the square is pink, isn't it?

CamiloSanchez
Activity Score 30
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