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Injection

Campaign
Agency Network: 
Published/Aired: 
September 2011
PlayStation Print Ad -  Injection

Also From This Campaign 2

Description

Print advertisement created by TBWA, Spain for PlayStation, within the category: Gaming.

Advertising Agency: TBWA\ESPAÑA Madrid, Spain
General Creative Directors: Juan Sánchez, Guillermo Ginés
Creative Director: Vicente Rodríguez
Art Director: Fran López
Copywriter: Vicente Rodríguez
Photographer: Jesús Alonso
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Highest Rated

Alim's picture

boring - not less than some shit.

Alim
Activity Score 5
Andrej's picture

I like it.

Andrej
Activity Score 656
Copywriter
Molecule's picture

nice, simple and true

Molecule
Activity Score 435
Copywriter
Ceballos's picture

Muy flojo, la verdad. Me quedo con las campañas del Señor Farrés.

Ceballos
Activity Score 621
Copywriter
Las Cosas como son's picture

Cool

Las Cosas como son
Activity Score 101
General Manager
Tio Patinhas's picture

So... you selling psp to nuses?

I understand that the target is the parents, but I don't think that this ad is going to make them buy the product.

Tio Patinhas
Activity Score 98
Art Director at Imaginarium |

Ad or die.

kleenex's picture

I am just not feeling these two ads. I do not think it will sell the product.

kleenex
Activity Score 51166
Web Designer/Developer
jeph's picture

^ I'm not either... While I understand the sentiment of "so awesome, they can easily overlook all the bad stuff," it actually makes me a little despondent. Why do we want our kids even more invested in media consumption/video games/everything but the real world? Seems weird.

jeph
Activity Score 156
Copywriter
Taylormade's picture
Taylormade
Activity Score 408
dbor's picture

PSP zombie

dbor
Activity Score 1455
Ron Burgundy's picture

different

Ron Burgundy
Activity Score 1630
Art Director at Southern California
gioborde's picture

If by "different" you mean "same as always" then yeah!, its very different.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Ron Burgundy's picture

exactly

Ron Burgundy
Activity Score 1630
Art Director at Southern California
jackmancer2017's picture

Quite firmly reminds me of this brilliant ad:
http://adsoftheworld.com/media/print/psp_guide_dog?size=_original

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
DarkSide's picture

Why was the picture taken in the year 1967?

DarkSide
Activity Score 1066
Other
Sarah80's picture

o c'mon. Jaap you look like a professor. boring professor as your link. The ads is simply nice. thats it.

Sarah80
Activity Score 207
Marketing Manager at Brand Manager
karmacoin's picture

boring

karmacoin
Activity Score 688
prabhakar uppari's picture

i like it

prabhakar uppari
Activity Score 58
FCB ULKA
Drogag's picture

old ad

Drogag
Activity Score 112
Creative Director
Alim's picture

Not bad actually...

Alim
Activity Score 5
Alim's picture

boring - not less than some shit.

Alim
Activity Score 5
the pencil's picture

Effective and true in nature but personally don't like this happening to kids.

the pencil
Activity Score 235
Art Director
NomadDCLXVI's picture

I would be happy if this would work for real. Cool ad though.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Spoonfeederxxx11's picture

Game Boy did this idea better years ago...

The takeout is the gaming console is a distraction...

This takeout has been used over and over again for these gaming consoles...

Time to move on now guys...

Spoonfeederxxx11
Activity Score 184
Copywriter
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