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kc_brock's picture

what?

will this fabric softener protect my baby from sharp objects?
this is really weird.

cool illustrations though Sérgio.

kc_brock
Activity Score 703
Art Director |

rd

Spanky's picture

reminds me of the "cigarettes kill" ads done by silk cigarettes (if i remember the client right). everything was made out of knives. those had a smart thought to them that these are lacking. but they look good.

Spanky
Activity Score 4899
Other
Virus's picture

Eu achei legal, mas poderia fazer mais sentido: não é bem como o bebê vê o mundo, afinal, ele não vai comprar o produto. É mais como a mãe vê o mundo ao redor de seu filho.

--

I like it, except that it could make a little more sense: It's not like the baby sees the world, since it won't be buying anything. It's like his mom sees the world arround him.

Virus
Activity Score 14
Art Director
darkknight's picture

El niño es tan frágil que siente que loq e le rodea es así de peligroso??

Bueno, la idea no tiene nada nuevo pero el retoque digital y la imagen esta muy buena.

Se opina en español y en portugues....

darkknight
Activity Score 58
Creative Director |

le bu

kc_brock's picture

for all of you who don't habla espanol.

El niño is spanish for...
The Niño!

kc_brock
Activity Score 703
Art Director |

rd

Jet Propulsion Lab's picture

Imagine walking around the neighborhood in that gizmo with a spiked-collar bulldog in tow.
You're set to be feared for LIFE!!

This reminds me of the ad with fish made up of all sorts of cutlery that Carmichael did for some fishing line a while ago. The idea being with their fishing line, your catch will remain a catch.

Jet Propulsion Lab
Activity Score 10679
Copywriter
griffin7's picture

To draw attention to the sharp nature of things, then to set the product against a pointy starburst. Hmmmm.

griffin7
Activity Score 76
Copywriter
addyhoch10's picture

they're threatening young parents.
"you have the choice: either you buy our product or else a contraption like the one showed above is going to do harm to your baby"

this gives me a great idea for a baby food ad: a huuuge dirrrty bottle of rrrrat poison, with a huuuuge flaming skull on the half torn off caution label saying "HARRHARRHARR!" (written in blackletter of course)

addyhoch10
Activity Score 2592
Art Director
Rog's picture

Show me your 'baby' research! ;D

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture

Mad Max took my baby...

hang-the-dj
Activity Score 1262
Copywriter
Rog's picture

Crazy catholic. Hasn't he got enough??!! ;D

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Scuba Steve's picture

"It slices and Dices Cold Cuts in five different shapes and sizes! ORDER NOW!"

Scuba Steve
Activity Score 74
Art Director |

If it doesn't sell, its not creative.

cheleng's picture

bad copy......

cheleng
Activity Score 68
Copywriter
jonft's picture

It took less than 3 sec to understand... the rest is secondary. Great!

jonft
Activity Score 264
Creative Director |

jono

digifool's picture

I totally agree.

digifool
Activity Score 264
Art Director
kc_brock's picture

less than 3 seconds to understand what?

that if you don't buy this detergent your baby will get knives in her diaper?

kc_brock
Activity Score 703
Art Director |

rd

TopJeff's picture

In principle, this approach makes sense, and the technical aspects of the design and rendering are very well done, but the text that makes the connection between the visual concept and the product is so small. I see this happen a lot. I think it happens when designers are so proud of their visual that they don't want to block or distract from it with the text. The thing is that in a concept like this, the text is necessary to give the visual component its context.

Jeff

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TopJeff
Activity Score 479
Marketing Manager
novel's picture

is that true!???!!!

::son of mount malang::copywriter of matakreasi
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

novel
Activity Score 190
Copywriter |

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

x-men's picture

maybe R2DT's baby sees the world like that.

x-men
Activity Score 340
Creative Director
teenie's picture

The intern just saw this over my shoulder and said "i'd hire them to make nice pictures, but not ads!". So there.

Overexaggeration works sometimes - but not like this. Your kid's not going to stab himself with a staticky sock or poke his eye out with a wool shirt.

teenie
Activity Score 1894
Copywriter
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