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Maria Before and After

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Print advertisement created by Y&R, South Africa for Playboy, within the category: Media.

Caption

This wouldn't happen online

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Copywriter: Werner Marais
Art Director: Ismaeel Chetty
Designer: Rowan Foxcroft
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Highest Rated

Setinho's picture

If the client only had products online, it would be great. But they are attacking the company's flagship product: the magazine.

Setinho
Activity Score 306
General Manager
Spanky's picture

Porn is free. Playboy is dead.

Spanky
Activity Score 4899
Other
danielchapman's picture

Why would Playboy diss their own bread & butter (the print magazine) to promote an online product, which is a completely oversaturated market to begin with?

This can't be real.

danielchapman
Activity Score 292
Andrej Troha's picture

I'd scan that...

Andrej Troha
Activity Score 613
Setinho's picture

If the client only had products online, it would be great. But they are attacking the company's flagship product: the magazine.

Setinho
Activity Score 306
General Manager
jackblack's picture

But staples in the nipples are what make the magazine so brilliant!

jackblack
Activity Score 2357
Art Director
fotdot's picture

I like it. But don't think it's real.

fotdot
Activity Score 673
Creative Director
kleenex's picture

I say all three ads are a winner.

kleenex
Activity Score 51801
Web Designer/Developer
Spanky's picture

I can't imagine Playboy would sign off on ads bashing their primary product. Which leads to the obvious conclusion these are scam ads.

Spanky
Activity Score 4899
Other
darkknight116's picture

Simple execution. Nice idea...

darkknight116
Activity Score 30
Creative Director
Ayeyahyah's picture

this has no real consumer insight. a real playboy spread would never publish like this....nope, doesn't work.

Ayeyahyah
Activity Score 482
Creative Director
Spanky's picture

That's weird. Someone from the agency posted links to a completely different Playboy campaign trying to prove these are real. I pointed out that they were links to a completely different campaign. And now his comment has disappeared.

Spanky
Activity Score 4899
Other
ronstr's picture

would be really cool (execution-wise) if this was placed as an actual ad, with same message, so you could see instant what the message was.

ronstr
Activity Score 140
Creative Director at art director
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