Agency Network: 
April 2011

Print advertisment created by Y&R, Argentina for Playboy, within the category: Media.

Advertising Agency: Young & Rubicam, Argentina
Executive Creative Directors: Martin Mercado
Creative Directors: Diego Tuya, Dario Rial, Martin Goldberg
Agency producers: Fernando Costanza
Account team: Eugenia Slosse, Valeria Anavi
Advertiser's supervisors: Verónica Diez

Comments (13)

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alexderiva's picture
Activity Score 28

see playboy is a ilegal or something???? this ads sucks!!!

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

A lot of good Advertising is about being the first to identify real truths, and I feel this campaign does that

tirthomitro's picture
Activity Score 2758

"Real Truths"??!!!!!

they showed me a picture & i laughed
dignity has never been photographed

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630
Themadartist1972's picture
Activity Score 323

i think the idea is brilliant but it needs a copy or a line !

welsh523's picture
Activity Score 150

I agree. The visual is dynamic and tells the story but without any copy, there is definitely some disconnect. Something simple in a corner would more than do the job.

Dingleberry Jack's picture
Dingleberry Jack
Activity Score 246

Maybe, a web address or perhaps a tiny logo? Just asking ;)

Davai's picture
Activity Score 618

Its a funny joke, but whats the benefit of Playboy TV ? Whats the difference with other brands ?....

LeeHarvey's picture
Activity Score 3045

I see your point Daval, but nevertheless I like this ad a lot. The image is so recognizable... ;-) Mede me smile, and to me, that's enough.

Lazarus's picture
Activity Score 1536

Not great.

atb2005's picture
Activity Score 13557

What's so brilliant about this campaign? And how can you say you don't care if it alienates PC users? For me, it's just ok. No earth shattering insight here.

gogel's picture
Activity Score 74

funny, straight to the point and related to reality. good

Gisele Human's picture
Gisele Human
Activity Score 2

I really like it. It's a great insight and it really doesn't need a line! The image says it all.