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Firing squad

Agency Network: 
Published/Aired: 
March 2009
Plax Print Ad -  Firing squad

Description

Print advertisement created by Y&R, South Africa for Plax, within the category: Health.

Caption

Kills the germs that cause bad breath.

Advertising Agency: Y&R Johannesburg, South Africa
Creative Director: Mick Blore
Art Directors / Copywriters: Ian Franks, Alison Stansfield
Photographer: Michael Meyersfeld
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Guest's picture

Patético. De un mal gusto pocas veces visto...

Guest
john doe's picture

oh no...

john doe
Activity Score 1571
Art Director
Guest's picture

wish i knew what that means? i like...the ad i mean

Guest
Wordnerd's picture

oh.... boy.... bad taste at it's best. funny, how the line "kill the germs..." tries to tie that lame idea and the execution-scene together, even making it worse.

Just... absolutely wow! in a bad way

Wordnerd
Activity Score 6692
Copywriter
silvertongue's picture

First-base student idea. Lame.

silvertongue
Activity Score 555
Copywriter
Guest's picture

remind me of SMOKING KILLS that was done by DYR singapore that won nothing literally after submitting different awards.

Guest
NastyJester's picture

Even if you forgive the bad taste, it's way too confused... and explaining why would be more complicated than the messaging. As Wordnerd said, "kill the germs" is nothing but a tenuous link at best.

NastyJester
Activity Score 740
Copywriter
john ler's picture

From left to right :

Copywriter / Art Director / Creative Director / Client / Photographer

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
TRICKY's picture

right on porky

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

Should've stayed as a scamp ad guys.

But i guess the client just forced you to run it huh?

Guest
Guest's picture

bad taste. I've seen much better ads than this for the same product.

Guest
Guest's picture

bueniiiiiiiiiiiiiiiiiiiiiiiisimo!!!!

Guest
short shorts's picture

Did anybody else see "Plax: Firing Squad" and think about Plaxico Burress?

http://shortshorts.tumblr.com/

short shorts
Activity Score 109
Brooklyn, NY |

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

Guest's picture

Good. A different way to execute bad breath.

Guest
Guest's picture

He, he, execute bad breath;-)

Guest
Wordnerd's picture

a bit too literal

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

QUE GUSTO TAN RASTRERO!!

MALISIMO.

Guest
Guest's picture

En este momento estan fusilando a personas. Y no precisamente por su mal aliento.

Guest
Guest's picture

I like it!

Guest
Guest's picture

Nice guys

Guest
Guest's picture

NoOooOooOoooOOOooooo

Guest
Blair Semenoff's picture

Doesn't fit the product.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

Cynic shit.

Guest
Guest's picture

The guy in the middle is and Art Directors at Y&R
Geez guys, if you're gonna scam something, make sure that it's at least good. This is utter utter shit.

Guest
Guest's picture

Like the ad.

Guest
theanc's picture
theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

alvinpck's picture

What is the point if he's about to be shot?

alvinpck
Activity Score 1467
Art Director
Guest's picture

what??????????????????????????

Guest
yeying929's picture

i like it

yeying929
Activity Score 3
China
Guest's picture

who is that outrageously good looking guy second from right? Nice ad guys

Guest
Guest's picture

So F-ing stupid.

If this ran, the agency paid for it. It takes balls to put this out on a blog.
But hey, what are the chances a Plax client is looking at this blog right?
Hmmmmm?

Guest
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