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Paint with imagination, 1

Campaign
Agency Network: 
Published/Aired: 
August 2008

Description

Print advertisement created by Mortimer-Harvey, South Africa for Plascon, within the category: House, Garden.

Advertising Agency: Mortimer-Harvey, Johannesburg, South Africa
Executive Creative Director: Gerald Harvey
Creative Director: Dina De Vine
Art Director: Louw le Roux
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brain123's picture

That lamp is cool, but the Photoshop work is awful.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
adderman's picture

You're right, the execution could be way better. But still lovely work.

adderman
Activity Score 41
Farkyeri Communication Differentiations
regrat's picture

the same idea from lego:

http://adsoftheworld.com/media/print/lego_tank?size=_original

it is the same concept.

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I would never promote Coca Cola.

regrat
Activity Score 304
Creative Director
adderman's picture

that's also correct. this is a commonly used concept. we thought using the shadow concept two months ago for a model of Honda motocycles, called smth like Shadow Spirit. luckily we got some experienced proffessionals keeping us away from the idea on time:)

adderman
Activity Score 41
Farkyeri Communication Differentiations
regrat's picture

the same idea from lego:

http://adsoftheworld.com/media/print/lego_tank?size=_original

it is the same concept.

---
I would never promote Coca Cola.

regrat
Activity Score 304
Creative Director
STRTLRS's picture
STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

simon.gross's picture

That's a NO from me too.

"Paint with imagination"? A shadow of a fishing rod cast into the wall? Why? How's this going to get me to buy paint?

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
raverus's picture

Not that bad.
I understand they still wanna maintain the friendliness and least complicated.

raverus
Activity Score 1476
Art Director
madhavsawant's picture

base shadow?

madhavsawant
Activity Score 10
Art Director at Percept Amo communication pvt. ltd. |

www.madhavsawant.blogspot.com

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