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Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by DDB, Brazil for Placar, within the category: Media.

Advertising Agency: DDB, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Directors: Sergio Valente, Marco Versolato
Creative Directors: Sergio Valente, Gustavo Victorino, Wilson Mateos
Copywriters: Wilson Mateos, Sergio Valente
Art Director: Gustavo Victorino
Photographer: Rogerio Miranda
Art Buyers: Clariana Da Costa, Alessandra Salles
Account Supervisors: Monica de Carvalho, Maristela Pati Correa
Advertiser's Supervisor: Claudia Giudice
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Highest Rated

Sergz's picture

Great copy, emotional and interesting until its very end.

Sergz
Activity Score 15
ItMatters's picture

I like very much.

ItMatters
Activity Score 2167
killazol1's picture

super

killazol1
Activity Score 354
sacrilegend's picture

This copy is beautiful. (And this is my favorite of the series.)

But I wonder if your average Joe who's not on a website celebrating good advertising (and chastising the bad), is this engaging enough to make them read?

Certainly stellar content. But the presentation is lackluster.

sacrilegend
Activity Score 3394
Copywriter
Sergz's picture

Great copy, emotional and interesting until its very end.

Sergz
Activity Score 15
Johnny Cate's picture

Poetic and clear. <3

Johnny Cate
Activity Score 51
Copywriter
Fernando Montero's picture

Nice copy, boring execution.

Fernando Montero
Activity Score 121
gonndo's picture

The end of this copy is marvelous, good job.

gonndo
Activity Score 1094
Copywriter |

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