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Tomato

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by Contrapunto, Spain for Pizza&Love, within the category: Food.

Caption

Free Love
Pizza&Love
We make pizza not war

Advertising Agency: Contrapunto, Barcelona, Spain
Executive Creative Director: Tomás Oliva
Creative Directors: Jofre Biscarri, Carlos de Javier
Art directors: Iván Domingo, Jesús Navas
Copywriter: Sergi Pros
Illustrator: Javier Verdugo
Account: Walter Gilardo
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Highest Rated

RAM KATE's picture

Why use sex for pizza???? Think about the target audience - CHILDREN

RAM KATE
Activity Score 765
Copywriter at Marketing |

RAM KATE

chapelier's picture

um... i don't think i can ever look at vegetables the same way ever again... funny, but not particularly tasteful.

chapelier
Activity Score 154

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

livvy's picture

word.

livvy
Activity Score 84
Marketing Manager at McGill University |

Keeping the right side of your head warm.

http://thethinkingtoque.blogspot.com/

Lazarus's picture

Not bad.

Lazarus
Activity Score 1536
Creative Director
SuperPolle's picture

This series is hilarious - I love it!

SuperPolle
Activity Score 155
suhaas's picture

It's Good!! Specially the illustration part is too good.

suhaas
Activity Score 18
Mick001's picture

One thing to say.... WTF? Most Advertising is seen by everyone and also kids and what is a "sexual" connotation doing with a Pizza Ad?
1 for me...

Mick001
Activity Score 144
CEO of "Exclusive Group"
luispiter's picture

its cool.... jajajaja

luispiter
Activity Score 2756
comunication
dean viii's picture

corny execution

dean viii
Activity Score 1686
Creative Director
Boxey's picture

Lame.

Boxey
Activity Score 8879
Melaleuca In-House
NataliaLima's picture

eeew! Never again will i be able to look at a pizza the same way.
Love the copy thought

NataliaLima
Activity Score 1380
kleenex's picture

OMG!!!! This is great...

kleenex
Activity Score 51110
Web Designer/Developer
vagdz's picture

Very funny.

vagdz
Activity Score 261
Manhattan Ave, N.Y.
RAM KATE's picture

Why use sex for pizza???? Think about the target audience - CHILDREN

RAM KATE
Activity Score 765
Copywriter at Marketing |

RAM KATE

Glut's picture

gOT nothing to do with everything. LAME

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Brainsoup's picture

gran copy

Brainsoup
Activity Score 110
Copywriter
CuriousPencil's picture

A shop, quietly selling food, once needed an idea. They brought in the ad-men, who assured them they'd bring in the punters - sign here, pay up front - and set to work.

Seconds later, they thought of the worldwide anarchy famously wrought in pizzerias from the Bronx to Bucharest. Barcelona, they declared, would be a safe zone. Cleverly stealing a global logo, they set down their manifesto.

NO! to the kitchen death squads, an END! to instant assassinations by flummoxed waiters. This would be the world's *safest* pizzeria. Finally, somewhere people can eat without being killed or run over by tanks and heavy weapons: a sanctuary for slices, if you will.

"We'll have ingredients fucking on the food" they said, moving forward. "That's sanitary, right? And we'll dress them up in 70s garb, to really explain the fact we haven't told CND about fucking up their logo in a cheap-assed lazy theft of intellectual property just to shift doughy vegetables in a cramped space in a small room in Sant Pere.

And LO! the client loved it, because he knew no better and liked the drawing and probably thought up the logo himself.

And so it was.They included the word FREE on the ads because it would trick people into thinking their 10 euro slice wasn't bought with money, but with the sweat and rhythmic pelvises and commingled juices of the kitchen staff. And everyone was happy.

Except the poor ingredients. Who, like male Black Widow spiders, got eaten just as they were enjoying the passing of time in a world without war.

http://www.urbanjunkies.com/barcelona/en/08/0610-pizza.html

CuriousPencil
Activity Score 4225
Copywriter
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