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Fight for the Arctic

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Contrapunto, Spain for Pizza&Love, within the category: Food.

Caption

Fight for the last slice
Pizza & Love
We make pizza not global warming
100% organic ingredients

Advertising Agency: Contrapunto, Barcelona, Spain
Executive Creative Director: Tomás Oliva
Creative Director: Carlos De Javier
Art Director: Carles Nuñez
Photographer: Carles Nin
Retoucher: Lucas Pigliacampo
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Highest Rated

TommyO's picture

I couldn't get past the (nice) visual. Is that a pizza ad? A global warming ad? An eco-friendly ad?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

NONE™'s picture

Nice!!

NONE™
Activity Score 209
Other |

NONE™

TommyO's picture

I couldn't get past the (nice) visual. Is that a pizza ad? A global warming ad? An eco-friendly ad?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

kleenex's picture

Take a look at this link TommyO

http://www.monocle.com/webprogrammes/Quality-of-Life-Index/Pizza--Love...

It is for a real pizza joint...

kleenex
Activity Score 51166
Web Designer/Developer
TommyO's picture

Thanks, kleenex.
But I'm even more confused now. To me it looks like they have chosen too many massages - Pizza, Peace, Love, Ecology...

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

jackblack's picture

Hmmm... not working for me.

jackblack
Activity Score 2357
Art Director
Bender Rodriguez's picture

very nice!

Bender Rodriguez
Activity Score 339
Copywriter
shahidali's picture

Why fight? Why global warming? Anything getting lost in translation?

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Bender Rodriguez's picture

this brand have a historic line that support this message

Bender Rodriguez
Activity Score 339
Copywriter
tarekanwer's picture

great

tarekanwer
Activity Score 70
Graphic Designer at mediamarquee
dean viii's picture

boring

dean viii
Activity Score 1686
Creative Director
HellFish's picture

The message is not clear.

HellFish
Activity Score 185
Copywriter
Glut's picture

not working for me at all

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Boxey's picture

Nope.

Boxey
Activity Score 8879
Melaleuca In-House
bakamono's picture

Consume - Fight - Leave nothing. Am I on the same page here?

bakamono
Activity Score 1002

because therefore it is

CommandZ's picture

I like the look of these but I'm not sure the message is clear. They use organic ingredients so they don't contribute to global warming, got it, the headlines are throwing me off though. Maybe I'm just fried today.

CommandZ
Activity Score 2498
Creative Director
ace85le's picture

this is great. simple, to the point, and it works.

ace85le
Activity Score 3935
Marketing Manager |

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