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Fight for the Amazonas

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Contrapunto, Spain for Pizza&Love, within the category: Food.

Caption

Fight for the last slice
Pizza & Love
We make pizza not global warming
100% organic ingredients

Advertising Agency: Contrapunto, Barcelona, Spain
Executive Creative Director: Tomás Oliva
Creative Director: Carlos De Javier
Art Director: Carles Nuñez
Photographer: Carles Nin
Retoucher: Lucas Pigliacampo
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Highest Rated

digital_br's picture

amazing, there's no doubt about what that is the message, and what's the meaning of.

digital_br
Activity Score 23
mtneylon's picture

Incredible concept, great message, clear idea, just awesome artwork. Although I may be a little biased with the whole green/organic movement.

mtneylon
Activity Score 67
Indiana University
morse's picture

Lovely campaign. Both campaigns from this brand are great.
http://adsoftheworld.com/taxonomy/brand/pizzalove

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Boxey's picture

I couldn't disagree more. Both bad campaigns.

Boxey
Activity Score 8879
Melaleuca In-House
Bender Rodriguez's picture

Yeah, great work!

Bender Rodriguez
Activity Score 339
Copywriter
mr.x's picture

Awesome campaign! This is quite a statement, I think, how much can a pizza place really do for the earth?

mr.x
Activity Score 998
Forsbergs Skola
notanugget's picture

Unless they sell nothing but vegan pizza, not much.

notanugget
Activity Score 135
Other
luispiter's picture

good...

luispiter
Activity Score 2756
comunication
QuentinFachon's picture

Awesome work. Also, look at their logo «Pizza&Love» awesome logo...

QuentinFachon
Activity Score 23
Copywriter
bakamono's picture

Maybe I read too much in to this, why is this good exactly? Words fight and peace sign together. Promoting fighting for dwindling resources? Consume more earth until little left, then fight over that? Why is this good exactly? Just because you push all the right buttons, don't mean nothing.

bakamono
Activity Score 1002

because therefore it is

Bender Rodriguez's picture

Sometimes to get Peace you must fight lttle battles,, it's a goal to sell pizzas leaving a message like this, nice use of the AD ;)

Bender Rodriguez
Activity Score 339
Copywriter
Mr. Green's picture

I don't think so... Sorry.

Mr. Green
Activity Score 114
Art Director at Porco Preto advertising
thedesignaddict's picture

Nicely done.

thedesignaddict
Activity Score 5403
Art Director at Freelance
King Arthur's picture

I still cant place what exactly it is that make me feel warm! Very good direction. Kudos

King Arthur
Activity Score 68
Art Director
hen's picture

wow...brilliant concept

hen
Activity Score 4
Graphic Designer
ace85le's picture

this is great. simple, to the point, and it works.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Troll's picture

It looks alright but it's not the greatest idea and it's the same execution for both ads which makes it that much weaker.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

gadgets's picture

eat pizza not war....
9 for concept
7 for execution
6 for marketing efficiency

gadgets
Activity Score 1063
saravoisietequi's picture

Smart and simple.

saravoisietequi
Activity Score 48
Copywriter
ad lover's picture

kool!!

ad lover
Activity Score 31
Art Director
CuriousPencil's picture

Makes my skin crawl. Still can't believe CND hasn't taken these guys to court for misappropriating their logo. Disgraceful.

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

From the CND website:

"Although specifically designed for the anti-nuclear movement it has quite deliberately never been copyrighted. No one has to pay or to seek permission before they use it. A symbol of freedom, it is free for all. This of course sometimes leads to its use, or misuse, in circumstances that CND and the peace movement find distasteful. It is also often exploited for commercial, advertising or generally fashion purposes. We can’t stop this happening and have no intention of copyrighting it. All we can do is to ask commercial users if they would like to make a donation. Any money received is used for CND’s peace education and information work."

http://www.cnduk.org/index.php/information/info-sheets/the-cnd-logo.html

CuriousPencil
Activity Score 4225
Copywriter
anoldasgupta's picture

no...words......its really a gud example of its type

anoldasgupta
Activity Score 85
Graphic Designer at COMUNICS marketing services pvt. ltd.
anoldasgupta's picture

no...words......its really a gud example of its type

anoldasgupta
Activity Score 85
Graphic Designer at COMUNICS marketing services pvt. ltd.
方程式's picture

Nicely done.

方程式
Activity Score 10
Art Director
abidmg's picture

100% recycled pizza boxes! you make pizzas or boxes?
you say pizza and love but you also say fight for the last slice....
very confusing ad

abidmg
Activity Score 34
Creative Director
digital_br's picture

amazing, there's no doubt about what that is the message, and what's the meaning of.

digital_br
Activity Score 23
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