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Eau de Pizza Hut

Agency Network: 
Published/Aired: 
February 2013
Pizza Hut Print Ad -  Eau de Pizza Hut

Description

Print ad to promote Pizza Hut's irresistible new scent, Eau de Pizza Hut. Yes, it's real. Yes, it smells like pizza (freshly cooked dough, to be precise).

Print advertisement created by M&C Saatchi, Australia for Pizza Hut, within the category: Food.

Caption

Yeah. We bottled it. Find it at facebook/pizzahutaustralia.

Advertising Agency: M&C Saatchi, Sydney, Australia
Executive Creative Director: Ben Welsh
Creative Directors: Shane Gibson, Phil Leece
Art Director: Cameron McDonald
Copywriter: George Organ
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bate_palmas's picture

Is it true?

bate_palmas
Activity Score 1479
kleenex's picture

100% true. At first this was supposed to be joke, BUTTTTTTT soooooo many people online said yes to it Pizza Hut Canada just had to come out with a limited edition Pizza Hut Fragrance.

kleenex
Activity Score 51110
Web Designer/Developer
ivan's picture

Wow. That's so cool. :)

ivan
Creative Director at Ads of the World
chinaski's picture

legendary fail.

chinaski
Activity Score 951
Copywriter
andylefty's picture

O my God i do love this. I want it.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Spanky's picture

dumb

Spanky
Activity Score 4899
Other
venom_elite's picture

Interesting idea but sweet mother of God the artwork is bad in this...

venom_elite
Activity Score 772
Art Director
Ziggiy's picture

yeah, like everybody wants to smell like pizza...

Ziggiy
Activity Score 47

ZBZ

MalGachyver's picture

There are better ways to get laid with a chubby girl

MalGachyver
Activity Score 41
Nicole_Sz's picture

Or, Just take a job at Pizza Hut, I guarantee you will smell exactly like it after your shift

Nicole_Sz
Activity Score 2
Graphic Designer at Discovery Communications
Nike Diesel's picture

i have to say this is pretty awesome. really cool gimmick but i'm not really feeling this print ad.

Nike Diesel
Activity Score 13630
Art Director
Spanky's picture

I don't think the agency came up with the idea for the perfume. From what I can tell, It came from Pizza Hut Canada's Facebook team. They photoshooped a Pizza Hut logo onto a bottle of perfume and asked what it should be called. They got a lot of responses, so someone higher up decided to produce it for real.

Spanky
Activity Score 4899
Other
Nike Diesel's picture

I had a strange feeling about this since I saw the print ad a while back ago. Don't remember if it was on damnlol or sth similar.
Anyways, kudos to the client for doing this and not so much to the agency.
And thanks btw.

Nike Diesel
Activity Score 13630
Art Director
D.B.'s picture

Awesome ad. I can't believe they made this into a real scent but either way, it's weird and wonderful!

D.B.
Activity Score 66
raynold's picture

brilliant USP for the product...

raynold
Activity Score 336
Editor
olimurugavel's picture

Its a good help for a bad baker... :)

olimurugavel
Activity Score 72
Graphic Designer |

Oli Murugavel
I love any and all situations where you celebrate creativity

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